Responsibilities

• Competitive Differentiation & Positioning. Help bring NetBrain's differentiated story to life, and lead positioning and messaging for assigned product areas or segments within the overall framework. Crafting the language, not just applying it, then translating it into sales decks, web copy, one-pagers, and other customer-facing assets. Keep a working knowledge of the competitive landscape so day-to-day content stays sharp against real alternatives, and flag where messaging is drifting or competitors are shifting their story.
• Agentic NetOps Narrative. Help bring the Agentic NetOps narrative to life in day-to-day marketing materials, developing and translating the message into content Sales and Marketing can use immediately. Partner with Analyst Relations on materials that support analyst conversations.
• Capability Plays & Go-to-Market. Help spot candidate capability plays by staying close to Sales, Support, and the field, and surface patterns worth investing in. Lead the execution of approved capability go-to-market plans—naming, one-pagers, proof points, and enablement content—so capability plays move from idea to sellable motion quickly.
• Marketecture and Launch. Support major product launches end to end: draft launch messaging, build enablement assets, and coordinate launch logistics across Sales, Marketing, and Field. Partner with the team on how new releases fit into the broader product marketecture.
• Sales Tools. Working with GTM Enablement and Product, build the pitch decks, one-pagers, discovery guides, and other sales assets Sales and Solutions Engineering rely on day to day. Keep the toolkit current as positioning, capabilities, and releases change, and get hands-on feedback from Sales on what’s landing and what needs a refresh.
• Voice of Market. Help keep Solutions Marketing's perspective connected to Product by gathering and organizing input from Sales, Customer Success, and the customer-voice program, and packaging it for conversations with Product leadership.

Requirements

• You have 5-7 years in Product Marketing or a closely adjacent marketing role in B2B software; infrastructure, networking, or IT operations experience is a plus
• Clear and efficient communication skills - decks, one-pagers, web copy, and sales emails all sound consistent and land with the intended audience
• Experience crafting positioning or messaging for a specific product area or segment, not just executed messaging someone else wrote, and turned it into finished, ready-to-use assets
• Ability to manage several concurrent workstreams: a launch, a capability rollout, a set of enablement assets, without losing quality on any of them
• You default to asking “how does this show up for the buyer” rather than staying at the strategy level
• An inherent curiosity about technical products and an ability to become conversant in NetBrain's platform to write credibly for both practitioners and executives
• You take direction well but also push back with a point of view when something is not landing
• You have built sales-facing assets - decks, one-pagers, guides, that reps actually used in real deals, not just filed away
• You are low ego and high ownership, and want to grow into broader positioning and strategy responsibility over time
• Manual Dexterity: Repetitive motion of wrists, hands and fingers for using a computer.

Benefits

• comprehensive benefits package in addition to cash compensation that includes but is not limited to 401k and medical/dental coverage.