Responsibilities

• Strategic partnership: Act as a strategic thinking partner to Product and cross-functional teams, helping shape how and why features go to market, not just when.
• Challenging assumptions: Ask the difficult questions early, pressure-testing customer value, target audience, readiness, and success metrics before launches are locked.
• Go-to-market and launches: Plan and run feature and product launches end to end with Product, including launch tiers, timelines, cross-functional checklists, and readiness reviews.
• Positioning and messaging: Translate product specs and release notes into clear, benefit-driven messaging for dealership users and decision-makers, and keep it consistent across channels.
• Internal team enablement: Create and deliver launch enablement so Sales, Customer Success, and Support can sell, support, and drive adoption confidently.
• Customer awareness: Develop customer-facing launch content such as release announcements, emails, in-app messaging, help content, and webinars.
• Adoption and measurement: Define success metrics for each launch, track post-launch adoption, and recommend course corrections where results fall short.
• Market and customer insight: Gather feedback from customers and internal teams, and turn it into recommendations that influence future product and go-to-market decisions.
• Content and proof: Support case studies, customer stories, and data-backed proof points that show the impact of new features.

Requirements

• Approximately 2 years of experience in product marketing, customer marketing, product management, or a related role at a B2B SaaS company, with hands-on involvement in feature or product launches.
• Proficiency in:
• Constructively challenging ideas and influencing decisions without formal authority
• Clear, concise writing that turns technical features into plain, compelling language
• Project management across multiple simultaneous launches and deadlines
• Cross-functional collaboration and follow-through with Product, Sales, Performance Management, and Support
• Presenting to internal teams and running training sessions
• Reading usage dashboards and drawing actionable insights from adoption data
• Creating polished collateral and presentations
• Strong understanding of:

Preferred

• Experience with in-app messaging or product adoption tools (e.g. Appcues)
• Familiarity with HubSpot or similar marketing automation platforms
• Exposure to automotive retail, dealerships, or fixed operations
• Basic design skills in Canva or Figma

Benefits

• Flexible Work Environment : We embrace a high-performance, flexible structure that values freedom and responsibility. Our “Highly Aligned, Loosely Coupled” model empowers teams to innovate and continuously improve using data-driven insights.
• Health and Wellness : Comprehensive medical, dental, vision, life, and disability benefits, along with wellness and telework stipends.
• Time Off: Generous vacation time to recharge and balance life outside work.
• In-Office Perks: Enjoy dog-friendly offices and unlimited snacks or refreshments onsite.