Product Marketing Manager

Park City, UT (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing ownership: align messaging, assets, and education across teams to support launches and ongoing PDP performance.

  • Must-have: 4–7 years in product/brand marketing or GTM, ideally in CPG, wellness, or consumer health.
  • Standout: Experience leading omnichannel product launches and cross-functional collaboration.

Job Description

Responsibilities

  • Serve as the central product marketing hub, ensuring messaging clarity and positioning alignment across teams prior to product launch
  • Confirm claims, assets, and product education materials are aligned with positioning frameworks.
  • Collaborate with Brand and Creative teams to guide asset development that supports the intended narrative.
  • Develop product messaging frameworks aligned with Director-defined category positioning architecture.
  • Translate category positioning into clear, differentiated product-level narratives.
  • Maintain messaging consistency across product variants, bundles, and formats.
  • Document and maintain claims, proof points, and supporting scientific evidence used in product marketing.
  • Own the product family sales narrative used by internal and external sales teams.
  • Partner with Sales to develop sell-in materials, product education resources, objection-handling guides and competitive differentiation materials.
  • Ensure product launches are supported with the right content and training for internal and external stakeholders.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 4–7 years of experience in product marketing, brand marketing, or GTM roles, ideally within CPG, wellness, supplements, or consumer health.

Preferred

  • Experience supporting omnichannel product launches across DTC and retail
  • Strong product copywriting skills with experience crafting clear, compelling messaging for channel-specific audiences
  • Familiarity with tools like Asana/Monday, Google Workspace, and consumer insights platforms is a plus
  • Passionate about performance, wellness, and Momentous’ mission
  • Self-starter who thrives in a fast-moving, entrepreneurial environment
  • Comfortable operating with ambiguity while building scalable processes
  • Strong taste level and commitment to brand excellence and trust

Benefits

  • Our fast-paced, high growth environment creates a strong opportunity for professional development born from evolving experiences
  • Competitive cash compensation plus employee stock options
  • Health/Vision/Dental
  • 401k Match
  • Unlimited PTO
  • Finish Line Fridays - finish at 3:00 every Friday
  • Generous set of observed holidays (18 days of office closure in 2026)
  • $1,000 annual perks program to support a high-performance lifestyle
  • Access to Momentous products and merchandise
Momentous logo

Momentous

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At Momentous, our mission is to democratize high performance. We do this because we believe that people at their best will produce a positive impact in their personal lives, families, communities, and ultimately the world.We have recently been recognized as one of Inc.’s Fastest Growing Companies and one of Utah’s Top 100 Companies Championing Women. We offer the highest quality nutritional and dietary supplements, researched and developed by leading scientific minds. Our focus on rigorous quality control and independent third-party testing is one of many reasons why nearly 200 pro and college sports teams use our products, including all NFL teams. No matter our customer's goal or what they want to achieve, we are on a quest to help them get there.

Founded in 2016
Park City, Utah, USA
77 employees (20 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
924.9K
Monthly Google Ads Budget
$55K
Traffic Source Mix
Search
45.9%
Direct
45.4%
Referral
5.2%
Social
2.1%
Paid
1.2%

Headcount Trend

Current headcount: ~77

Marketing Team

Marketing Team Size
14 (18% of company)

Funding

Total Funding
$11.5M
Last Raise
$6.5M
Private Equity, 2 years ago

Funding History

  • Feb 2024
    Private Equity
  • Sep 2022
    Series A • $6.5M
  • Nov 2019
    Series A • $5M

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