Responsibilities

• Own the Caddy product roadmap end-to-end. Prioritize features based on ICP needs, competitive intelligence, and revenue impact.
• Lead the integration of 800.com’s AI agents (voice receptionist, appointment booking) into Caddy’s mobile experience — ensuring a simple, intuitive interface that solopreneurs can set up in minutes.
• Define and iterate on pricing tiers: from the current $9.99/mo unlimited calls and texts up to $99/mo+ for AI agent features. Build pricing that maximizes ARPU and LTV without creating friction for new users.
• Write clear product requirements and user stories. Work daily withUX/UI and engineering to ship on a fast cadence.
• Monitor competitor moves and ensure Caddy stays ahead on features that matter to our ICP.
• Go-to-Market & Positioning: Lead the positioning pivot from consumer/privacy use case to solopreneur/small business. Redefine Caddy’s messaging, App Store presence, website copy, and onboarding flow to speak directly to freelancers, founders, and independent workers.
• Develop ICP-specific messaging for key segments such as: freelancers, home service providers, real estate agents, musicians/creatives, influencers, pet sitters/mobile service providers, and consultants.
• Create and maintain marketing assets: landing pages, App Store optimization (ASO), demo videos, comparison pages and customer testimonials.
• Plan and execute product launches for major features (AI receptionist, appointment booking) with coordinated campaigns across paid, organic, in-app and other growth channels.
• Growth & Acquisition: Coordinate with our ad agency and marketing team on paid campaigns. Recommend strategy, review keyword research, approve creative, and hold the agency accountable to CAC and ROAS targets.

Requirements

• 4+ years of product marketing or product management experience in mobile apps, SaaS, or consumer tech. You’ve owned a product P&L or growth number before.
• Experience with mobile app growth: ASO, paid acquisition (Google UAC, Meta App Install, Microsoft), and conversion funnel optimization.
• Strong product sense — you can write a PRD, prioritize a backlog, and ship with a small engineering team. You don’t need a 50-person org to get things done.
• Experience positioning products for small business or solopreneur audiences. You understand how a freelancer thinks about tools differently than an enterprise buyer.
• Data-driven — you live in analytics dashboards, run A/B tests, and make decisions based on metrics, not gut feel.
• Excellent copywriting and messaging skills. You can write App Store copy, landing pages, and ad creative briefs that convert.
• Comfortable in a startup environment with a small, fast-moving team. You’re a builder, not a process person.
• Bonus: Experience with telephony, VoIP, AI agents, or second phone number apps.

Preferred

• Experience with telephony, VoIP, AI agents, or second phone number apps.

Benefits

• Health, dental, and vision insurance
• Paid time off and holidays
• 401(k) with match
• Remote-first flexibility
• Direct access to the CEO — no layers, no bureaucracy
• Career path to VP Product or General Manager as Caddy scales
• Equity opportunity for proven performers