Responsibilities

• Develop and implement marketing plans for a diverse portfolio of scholarly journals, including defining strategies to drive manuscript submissions, article usage, and subscription or Open Access revenue growth.
• Manage the annual planning cycle (setting objectives, crafting campaigns, forecasting results) and adjust tactics based on performance data.
• Serve as the primary marketing liaison to society partners within medical specialties, guiding joint marketing strategies and ensuring exceptional service for these key accounts.
• Collaborate with society leadership, staff, and journal editorial teams to understand priorities and craft tailored marketing programs that support society editorial initiatives and journal growth while amplifying membership.
• Lead regular planning meetings and business reviews with each society, delivering annual marketing plans and performance reports, and responding to partner feedback to strengthen the partnership.
• Maintain high client satisfaction and renewal of society contracts through proactive relationship management.
• Plan and execute multi-channel marketing campaigns and events, coordinating email, content marketing, social media, SEO, and conferences to reach target authors, researchers, and readers globally.
• Craft messaging, oversee creative development, and schedule communications (e-newsletters, hot topic alerts, social media posts) for campaigns.
• Represent journals at key medical conferences, designing promotional materials and engaging with attendees to promote the journals.
• Manage promotional budgets and campaign calendars, ensuring efficient use of resources to achieve maximum ROI.

Requirements

• 5+ years of experience in product marketing, marketing management, or related roles, preferably in scholarly publishing, academic content, or a comparable industry.
• Demonstrated ability to create and implement strategic marketing plans and multi-channel campaigns, from high-level strategy down to day-to-day execution.
• Excellent partnership-building and account management skills; able to serve as a trusted advisor to external stakeholders – especially professional society partners or clients.
• Superior written and verbal communication skills for crafting compelling marketing messaging (e.g. author-centric content, press releases) and for presenting plans and results to stakeholders.
• Proficiency in marketing analytics and using data to inform decisions; experience measuring campaign performance (email metrics, web & usage analytics, subscription trends, etc.) and optimizing tactics; familiarity with Google Analytics and Marketo.
• Strong organizational skills with meticulous attention to detail; experience in managing budgets or forecasting marketing spend to maximize ROI.
• Familiarity with academic publishing and the scholarly communications ecosystem; understanding of the peer-review process, journal editorial cycles, author needs, and Open Access trends.
• Adaptability & Innovation: Willingness to innovate and adopt new marketing tools and practices; curiosity about emerging technologies and a growth mindset.
• Demonstrated success working in cross-functional teams; collaboration and coordination across departments.
• Education: Bachelor’s degree in marketing, communications, business, or a related field required.
• Travel: 15-20% for client meetings and medical conference attendance

Preferred

• Knowledge of current best practices in digital marketing in the publishing or education sector (preferred).
• Curiosity about emerging technologies (e.g. AI in content marketing) and willingness to apply them

Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave