Responsibilities

• Competitive Positioning & Messaging (40%): Own Media Command's positioning vs. other competitors. Develop win/loss messaging and collateral. Create battle cards for sales team. Conduct win/loss interviews and update messaging quarterly. Use Claude to synthesize competitive research and model ROI comparisons.
• Sales Enablement & Support (35%): Create case studies (8-10 annually), one-sheets, demo scripts, and sales decks. Support sales team with proposal materials and RFP responses. Conduct discovery calls with prospects to inform messaging. Build customer reference program with 10+ active advocates. Track win rate, sales cycle length, and deal health.
• Customer Adoption & Success (20%): Drive product adoption within 30 days of sale through onboarding sequences, webinars, and customer success coordination. Track adoption metrics and NPS. Identify expansion and upsell opportunities. Build product feature adoption campaigns for new releases.
• AI-Leveraged Analysis & Strategy (5%): Use AI for competitive analysis, customer research synthesis, and ROI modeling. Build product marketing frameworks and templates for reuse.

Requirements

• 5+ years in product marketing, with experience launching or scaling a B2B software product
• Proven success with competitive positioning and win/loss analysis
• Strong case study and sales enablement writing skills
• Experience building and managing customer reference programs
• Track record of driving product adoption and customer success metrics
• Daily AI experience; ability to use AI for market research and analysis
• Comfort with sales process and ability to partner closely with AEs

Preferred

• Broadcast, media, or video technology background
• Experience with competitive SaaS software
• Experience in high-growth SaaS (30%+ YoY growth)
• ROI modeling and complex sales cycle experience (6+ months)