Product Marketing Manager - Med Device

Andover, MA (On-site)

$105K/yr – $125K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own North America product strategy and go-to-market execution for dental solutions, translating customer feedback into roadmap decisions, launching cross-functional product initiatives, and ensuring profitable, forecasted performance across channels.

  • Product strategy and roadmap ownership for Straumann NA; align with sales, marketing, and global HQ to drive market penetration.
  • Cross-functional launches and enablement: coordinating launches, training, and sales tools to support revenue growth.
  • Voice of customer: interviews, surveys, competitive intel to uncover opportunities and threats, informing pricing, positioning, and forecasts.

Job Description

Responsibilities

  • Leads product strategy and defines the roadmap for Straumann in North America.
  • Translates customer feedback into product development needs and communicates these to senior management and global headquarters. Develops business cases and strategic plans for product improvements that will drive market penetration and increase market share.
  • Develops product launch strategies and leads the cross-functional team to plan, implement and track launch activities.
  • Manage vendor relationships for all 3rd party products and services and be the point of contact for internal and external stakeholders.
  • Monitors key financial metrics (revenue, ASP, etc.) to ensure product profitability.
  • Conducts customer interviews and surveys and analyzes competitive intelligence to identify new product and market development opportunities, as well as competitive threats.
  • Develops a deep understanding of customer workflows and identifies friction points.
  • Provides accurate product forecasts and monitors inventory levels to ensure supply availability. Tracks sales performance and identifies corrective actions if sales are short of planned targets.
  • Provides product training and develops sales enablement tools (playbooks, demo’s, etc.) to support effective selling.
  • Creates product positioning and messaging for various customer segments.

Requirements

  • Bachelor’s degree
  • 3+ years of experience in product management or brand management

Preferred

  • Medical devices / biosciences / dental industry experience
  • Strong product marketing skills, business acumen and an entrepreneurial mindset
  • Team player with strong leadership and mentoring skills
  • Strong sense of ownership
  • Customer-oriented mind-set
  • Excellent verbal and written communication skills
  • Excellent interpersonal skills, team player with a focus on collaboration
  • Strong ability to develop business cases and marketing plans
  • Excellent analytical and forecasting skills
  • Excellent project management skills

Benefits

  • Very Competitive total compensation plans (some positions include discretionary bonus, or Performance Share Units).
  • A 401(K) plan to help you plan for your future with an employer match
  • Great health, dental and vision insurance packages to fit your needs to ensure you’re happy and healthy. Straumann contributes a healthy portion towards employees’ premium.
  • Generous PTO allowance - plenty of time to recharge those batteries!
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Straumann

The leading pioneer in specialty dentistry. Straumann is your global partner for constantly evolving and best-in-class solutions that create smiles.

Founded in 1954
Münchenstein, Basel-Country, CHE
1 employees

Salaries

Posted range

$105K/yr – $125K/yr

Taken straight from the job posting.

See all Straumann salaries
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Product Marketing Manager - Med Device

Straumann · Andover, MA · On-site