Product Marketing Manager at Loop Earplugs | New York City, NY | $115K/yr – $135K/yr

Product Marketing Manager

New York City, NY (Hybrid)

$115K/yr – $135K/yrMid Level5+ years expFull time

Posted 2 months ago

Job Summary

Own the adjacent product portfolio GTM and lifecycle marketing, coordinating pricing, messaging, and cross‑functional storytelling to grow the sleep category.

Own go-to-market execution and lifecycle marketing across the adjacent products portfolio end-to-end
Lead pricing, positioning, and promotional planning to drive category growth
Collaborate cross-functionally to ensure consistent storytelling across retail and digital channels

Job Description

Responsibilities

Own go-to-market execution and lifecycle marketing across the adjacent products portfolio end-to-end
Support portfolio growth through pricing, promotional planning, and channel-specific positioning recommendations
Develop product messaging, launch materials, and campaign support plans for different audiences and use cases
Partner cross-functionally to deliver consistent product storytelling across retail and digital channels
Analyse customer feedback, market trends, and performance data to identify optimisation opportunities
Recommend adjustments to pricing, positioning, promotions, and lifecycle support based on in-market learnings
Contribute portfolio insight and category expertise into cross-functional planning discussions
Collaborate with adjacent portfolios on sleep-related storytelling and retail positioning where relevant
Own the adjacent product portfolio, including sleepmask and help drive category growth, adoption, and in-market performance.
lead go-to-market execution, pricing, positioning, and lifecycle marketing across the adjacent portfolio while partnering cross-functionally to bring products to market and optimise them over time

Requirements

5+ years product marketing, go-to-market execution, and portfolio optimisation experience
Experience in product marketing, portfolio marketing, category marketing, or go-to-market execution within consumer products or related categories
Strong understanding of pricing, positioning, promotional planning, and channel dynamics
Ability to analyse customer insight, market trends, and performance data to support decision-making
Experience collaborating cross-functionally across Product, Commercial, Brand, and Operations teams
Strong communication skills with the ability to align stakeholders around launches and portfolio priorities
You work independently and know when to involve others
You’re comfortable with change and ambiguity
You know when work is ready to ship, and when it can evolve
You want your work to matter, not just exist

Preferred

Benefits

32 vacation days, enough time to recharge, travel, or dive headfirst into whatever makes you happiest.

Loop Earplugs

4.6 Glassdoor

Our story began when Loop's founders, Maarten and Dimitri, had a common problem: ringing ears after a night out. They discovered that they were not alone, as 1 in 4 adults suffer from hearing damage. But why weren't they wearing earplugs? This question sparked the inception of Loop.At Loop, we are dedicated to revolutionizing the way earplugs look, feel, and sound. Whether you need hearing protection or simply want to ensure comfort for your ears, Loop allows you to live life at your own volume.Based in Antwerp with offices in Amsterdam, New York, and Shanghai, we are a rapidly growing team of over 250 people. .

Founded in 2016

Antwerp, Flemish Region, BEL

252 employees (77 in marketing)

www.loopearplugs.com/pages/careers

90% recommend to a friend

90% CEO approval