Product Marketing Manager at Lightfield | San Francisco, CA | $130K/yr – $160K/yr

Product Marketing Manager

San Francisco, CA (Hybrid)

$130K/yr – $160K/yrMid Level2+ years expFull time

Posted 5 weeks ago

Job Summary

Own practical product marketing content that makes Lightfield’s tech tangible through walkthroughs, customer stories, and sales-ready assets that move deals and fuel word of mouth.

Own product storytelling and educational content explaining how the product works to founders and sales leaders.
Drive proof with customer stories and case studies that translate real outcomes into credible proof.
Deliver sales enablement and launch content that helps the team win deals and land new features in market.

Job Description

Responsibilities\n

Create content that explains how the product works. Write product walkthroughs, feature breakdowns, and educational content that makes Lightfield's technical depth accessible. You'll turn complex product capabilities into clear, compelling narratives that resonate with founders and sales leaders.
Turn customer conversations into proof. Work closely with customers and the GTM team to produce customer stories, case studies, and proof points that show real outcomes. This is our most powerful growth lever—word-of-mouth runs on stories worth repeating.
Build sales enablement materials. Create battle cards, comparison pages, one-pagers, and competitive collateral that help our sales team win deals. You'll own the materials that show up in the room when a prospect is evaluating Lightfield against Salesforce, HubSpot, or the status quo.
Ship launch and feature content. Partner with product and founders on launches—positioning new features, writing release content, and creating the assets that bring product updates to market.
Produce product videos and demos. Create product walkthroughs, demo videos, and visual content that let prospects experience Lightfield before they sign up.
Refine messaging through execution. You'll help sharpen our positioning not by debating frameworks in a conference room, but by shipping content, seeing what lands, and iterating. The best messaging insights will come from the work itself.

\nRequirements\n

You're an exceptional writer with high output. You produce clear, precise, credible content—quickly. You have strong taste and can tell the difference between marketing that sounds good and marketing that actually works. Your portfolio shows real artifacts, not decks about artifacts.
You learn fast. You can absorb a technical product, a competitive landscape, and a customer's world in weeks, not months. You have clear evidence of slope—you've ramped into unfamiliar domains and produced strong work before anyone expected you to.
You're technically curious. You don't need to be an engineer, but you're genuinely interested in how products work under the hood. You can engage with technical concepts—data models, integrations, AI capabilities—and explain them simply without dumbing them down.
You're a builder, not a bureaucrat. You've worked at an early-stage company (or operate like someone who has). You're energized by ambiguity, comfortable without a content calendar handed to you, and excited to produce a lot of real work rather than manage process.
You're commercially minded. You understand that content exists to drive business outcomes. You think about what a prospect needs to hear at each stage of the funnel, and you build for that.
You're passionate about startups and modern GTM. You're excited about how AI is reshaping the tools teams use to sell, and you want to help define how a new category gets built.

\nNice to have\n

Experience at a technical product company or in a developer/data/AI-adjacent space.
Background that blends content marketing and product marketing rather than narrow specialization in one.
Experience creating product demos, video content, or customer stories.
2–5 years in product marketing, content marketing, technical marketing, sales enablement, or a similarly writing-heavy role.

\nBenefits\n