Responsibilities

• Own GTM and growth strategy across Lens+ creator growth initiatives, with Games as a meaningful part of the portfolio
• Define positioning, messaging, audience strategy, and launch plans for creator-facing products and programs
• Build and optimize the funnel across acquisition, activation, submission, and monetization
• Partner with Growth, Paid Media, Product, Engineering, Legal, Privacy, Creative, and Analytics to drive execution
• Support growth across both Easy Lens and Lens Studio, helping bridge newer creators into more advanced creation and monetization
• Drive channel strategy and creative inputs across paid and owned surfaces, including use of AI-enabled tooling to improve iteration speed
• Own or shape key growth surfaces such as ASO, SEO, landing pages, attribution, and funnel measurement
• Create prioritized roadmaps that connect GTM, funnel improvements, and monetization opportunities

Requirements

• BS/BA degree or equivalent years of experience
• 3+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles; OR a Master’s in a related field and 2+ years of relevant experience
• Strong end-to-end growth and GTM ownership
• Strong analytical rigor and comfort with attribution, funnel metrics, and performance data
• Ability to operate in ambiguity and build structure in early-stage environments
• Strong cross-functional leadership across growth, product, engineering, analytics, legal, privacy, and creative
• Strong messaging judgment and execution detail
• Familiarity with AI-enabled creative workflows

Preferred

• Experience owning GTM for consumer, creator, gaming, or interactive digital products
• Experience improving acquisition, activation, engagement, or monetization funnels
• Experience working closely with paid media, search engines, product, analytics, and engineering teams
• Experience defining measurement plans across web, mobile, desktop, and attribution systems
• Experience scaling a creator or consumer funnel from zero to repeatable growth
• Experience in gaming, interactive social products, creator ecosystems, or marketplace environments

Benefits

• Our benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!