Product Marketing Manager

USA (Remote)

$110K/yr – $135K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and scale PMM content for League’s multi-solution GTM, turning complex healthcare tech narratives into field-ready assets and plays while maintaining a clean library and alignment with policy.

  • GTM enablement and field assets: build decks, one-pagers, plays, and battlecards across solutions.
  • AI-enabled scale for drafting, adapting, and iterating assets without sacrificing on-narrative quality.

Job Description

Responsibilities

  • Build core sales and GTM assets — pitch decks, one-pagers, objection-handling guides, discovery content, competitive battlecards and more
  • Build and maintain toolkit content for League's sales plays
  • Produce solution launch assets in support of solutions moving to market, ensuring each has the field-ready content it needs at each GTM stage
  • Use AI tools to scale asset production — drafting, adapting, and iterating faster while keeping quality and on-narrative consistency high
  • Maintain the field-facing asset library — run regular audits, retire stale content, flag claims that drift from current positioning
  • Translate the portfolio and solution narrative into the right format and altitude for different audiences — seller-facing, prospect-facing, segment-specific
  • Adapt assets across solutions and segments, repurposing a strong core into the variants the field needs
  • Localize and tailor content for specific deals, campaigns, conferences, and partner contexts against defined intake criteria
  • Support packaging and solution commercialization
  • Run day-to-day PMM request intake and triage — score against criteria, set turnaround expectations, keep the queue moving
  • Partner with Solution Owners, Solution Engineering, and Sales Ops to gather the inputs needed to build accurate, useful assets
  • Represent PMM's content work in various touchpoints, ensuring solutions have the assets they need at each stage
  • Compliance with Information Security Policies
  • Ensure access management is performed in compliance with the employee's role and responsibilities
  • Responsibility and accountability for executing League's policies and procedures within the department/ team
  • Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

Requirements

  • 3+ years of product marketing experience, ideally B2B healthcare technology or B2B SaaS with a complex sales motion
  • Strong track record building sales and GTM assets that get used in the field — decks, one-pagers, battlecards, plays
  • Demonstrated fluency leveraging AI to scale and improve marketing work — uses AI tools to produce more, faster, without sacrificing quality or consistency
  • Strong, fast writing — can take positioning and turn it into clear, concrete, on-narrative content across formats
  • Highly organized; manages multiple concurrent asset requests against deadlines in a fast-moving environment

Preferred

  • Exposure to packaging, pricing narrative, or multi-solution environments a plus
  • Interest in AI/platform technology and the ability to learn a technical solution set quickly
  • Previous sales or account management experience a plus
  • Bachelor’s degree (preferred, not required)
League Inc. logo

League Inc.

2.9 Glassdoor

Founded in 2014, League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI), reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. Payers, providers, and healthcare innovators build on League’s platform to deliver high-engagement healthcare solutions proven to improve health outcomes. League has raised over $285 million in venture capital funding to date, powering the digital experiences for some of healthcare’s most trusted brands, including CareSource, HCSC, SCAN and Manulife.

Founded in 2014
Toronto, Ontario, CAN
520 employees (64 in marketing)
45% recommend to a friend
49% CEO approval

Traffic Signals

Monthly Visitors
51.5K
Monthly Google Ads Budget
$503
Traffic Source Mix
Search
33.9%
Direct
55.2%
Referral
7.2%
Social
1.8%
Paid
1.6%

Headcount Trend

Current headcount: ~518

Marketing Team

Marketing Team Size
36 (7% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$271.1M
Last Raise
$100M
Series Unknown, 1 years ago

Funding History

  • Feb 2025
    Series Unknown
  • Jan 2025
    Debt Financing • $100M
  • Dec 2021
    Series C • $95M

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