Responsibilities

• Be the segment expert in the category for industry trends, regulatory issues, competition moves pricing and other marketing intelligence analysis and share consumer and buyer insights.
• Achieve targeted revenues (Price and Quantity) and Net Profit.
• Forecast accurately and take necessary action to meet aged inventory target.
• Assist in the development of the business plan for the category; execute USA specific category strategies and plans.
• Coordinate product planning across the matrix with R&D, design and quality; identify opportunities for potential NPD; develop local line-up logic, product positioning, and price strategies.
• Support key accounts management and sales Rep management in product sell- in, assist in developing channel and flooring strategy for new product launches; prepare for product line reviews.
• Manage the new product launch process, drive the brief for marketing communications and retailer/ distributor activation, ensure readiness to launch all supporting assets, including digital, prepare product material to support the field training teams.
• Manage the product lifecycle, including sell-through strategies, promotional budgets, PSI alignment, and end-of-life transitions.
• Own category product marketing for sales and distributor teams with technical information; support launch efforts for future product plans.
• Coordinate with HQ the necessary technical requirements for US Market.

Requirements

• Bachelors degree in business or related discipline.
• Strong background in financial planning, marketing strategy, product positioning, sales planning, competitive analysis, customer insights, product development, and client relationship management.
• Minimum of 5+ years of experience in product or brand management; at least 3 years in the home appliance industry required.
• Office-based work environment; may require lifting up to 50 pounds.
• Willingness to travel regularly, both domestically and internationally.