Product Marketing Manager

Responsibilities

• Under the direction of the Senior Director of Product Commercialization and Head of Marketing at Ovia Health by Labcorp, create commercial messaging and sales enablement programs and assets including pitch decks, one-pagers, battlecards, objection handling guides, competitive comparisons, FAQs, and playbooks.
• Ensure the sales and customer success teams have the messaging, tools, and training needed to confidently communicate Ovia's value within the women’s health market.
• Partner with Sales and Customer Success to gather market feedback and continuously improve enablement training, resources, and feedback loops.
• Translate product updates into customer-focused messaging and commercial assets.
• Support the portfolio marketing strategy across Ovia Health by Labcorp and Labcorp’s women's health solutions, ensuring clear positioning, differentiation, and alignment with business priorities.
• Develop compelling messaging frameworks, value propositions, and customer narratives that articulate Ovia's and Labcorp’s clinical, financial, and member engagement value.
• Define messaging for priority buyer audiences including health plans, employers, providers, consultants, and channel partners.
• Continually audit and update existing materials to ensure consistent positioning across marketing campaigns, sales materials, product launches, and customer communications.
• Partner with Product Management and Clinical teams to translate new capabilities into market-ready messaging.
• Support cross-functional go-to-market planning for new product launches, feature releases, partnerships, and strategic initiatives across Ovia and relevant Labcorp launches.

Requirements

• Bachelor’s degree
• 3 or more years experience as a product marketer, sales enablement specialist, or equivalent role responsibilities

Preferred

• 1 or more years experience working in Women’s Health, including familiarity with women’s health topics (e.g., reproductive health, fertility, maternal care, menopause, hormonal health)
• 1 or more years experience with B2B and B2B2C go-to-market and sales motions
• 2 or more years experience in sales enablement program development and continual team training needs (building presentations, training, and weighted quizzes).

Benefits

• Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO.