Product Marketing Manager
Xplor Technologies
Atlanta, GA (Remote)
$92K/yr - $120K/yrIn-houseFull-timeMid level4+ years exp.
11 hrs ago
Product Marketing Manager
Milpitas, CA (On-site)
$112K/yr – $190K/yrMid Level5+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the product marketing chain from market insight through MRD to pricing for key customer sites, with beta work and early engineering collaboration shaping the roadmap.
- Market & stakeholder ownership: Market analysis, customer problem framing, product positioning, and pricing strategy.
- Beta & collaboration: Drive beta evaluations with customers, field teams, and engineering to validate solutions.
- Launch & adoption: Plan releases, site targeting, demos, and penetration strategies with BD and regional teams.
Job Description
Responsibilities
- Lead product marketing activities including market analysis opportunity and requirements, product positioning, forecasting, and pricing strategy
- Build strong relationships with customers to understand their problems and drive product solutions.
- Create the Marketing Requirements Document (MRD) by translating customer needs into technical specifications and guiding engineering teams
- Collaborate closely with customers, business units, and engineering teams to ensure the timely and successful completion of beta evaluations and early collaborations.
- Manage new product releases by working with the field marketing manager to determine target customer sites, timing of product introductions, and demo support.
- Develop marketing strategies for target customer sites
- Collaborate with PMM, PLC, and BD teams to recommend pricing strategies for each customer site.
- Identify new opportunities through marketing initiatives and understand CAPEX/WFE for target customer sites, analyzing and tracking BBP intensity.
- Develop competitive strategies, forecast market trends, and create technical product presentations and introductions for key customers.
- Formulate product penetration and adoption strategies for target accounts, working closely with business development and regional account teams.
Requirements
- Doctorate (Academic) Degree and 0 years related work experience; Master's Level Degree and related work experience of 3 years; Bachelor's Level Degree and related work experience of 5 years
Preferred
- Expertise in process technologies such as DRAM, NAND, and Logic, or proficiency in process control equipment
- Expertise in wafer inspection technologies
- Experience in semiconductor fabrication, specializing in yield enhancement, or layer/module ownership, or defect engineering
- Experience with collaboration with cross-functional teams
Benefits
- medical, dental, vision, life, and other voluntary benefits
- 401(K) including company matching
- employee stock purchase program (ESPP)
- student debt assistance
- tuition reimbursement program
- development and career growth opportunities and programs
- financial planning benefits
- wellness benefits including an employee assistance program (EAP)
- paid time off and paid company holidays
- family care and bonding leave
KLA
KLA develops industry-leading equipment and services that enable innovation throughout the electronics industry. We provide advanced process control and process-enabling solutions for manufacturing wafers and reticles, integrated circuits, packaging and printed circuit boards. In close collaboration with leading customers across the globe, our expert teams of physicists, engineers, data scientists and problem-solvers design solutions that move the world forward.Visit us at: www.kla.comStatements made on LinkedIn may constitute forward-looking statements under federal securities laws. These forward-looking statements involve risks and uncertainties that could significantly affect the expected results and are based on certain key assumptions. Due to such uncertainties and risks, no assurances can be given that such expectations will prove to have been correct, and readers are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date indicated. Other risks that KLA faces include those detailed in KLA filings with the Securities and Exchange Commission, including KLA's annual report on Form 10-K and quarterly reports on Form 10-Q. Forward-looking statements made by third parties do not necessarily reflect the opinion of KLA, are outside of KLA’s control and have not been verified or otherwise vetted by KLA.
