Responsibilities

• Own end-to-end product launches for the enterprise segment
• Lead product launches from positioning and go-to-market strategy through sales enablement, market activation, and post-launch performance review. Establish repeatable launch processes that raise the bar across KBFr.
• Build enterprise-grade positioning and messaging
• Develop positioning frameworks and scalable messaging architectures that speak to the complexity of enterprise buyer committees — addressing the needs of business owners, IT decision-makers, and operations leads within a single coherent narrative.
• Drive enterprise customer and market understanding
• Define enterprise buyer personas and market maturity models that reflect the buying complexity of multi-location retailers and large kitchen, bath, and furniture businesses. Run structured research programs — interviews, win/loss analysis, customer surveys — to keep positioning grounded in how enterprise customers actually evaluate and purchase.
• Enable the enterprise sales team to win
• Build the sales enablement assets — pitch decks, battlecards, objection handling guides, talk tracks, and demo scripts — that allow sales and account management teams to have confident, value-led conversations with enterprise buyers. Ensure the enterprise sales team is fully enabled before every product launch, not after it.
• Build systematic competitive intelligence for the enterprise segment
• Drive post-launch performance and continuous improvement
• Define success metrics for every launch. Monitor performance post-launch — pipeline contribution, sales enablement effectiveness, adoption rates — and use that data to course-correct quickly. Build structured feedback loops from customers and the sales team back into product and positioning.

Requirements

• 8+ years of experience in product marketing within a B2B technology environment, with a demonstrable focus on enterprise or mid-market customer segments.
• Proven track record of owning and executing product launches end-to-end — from positioning and messaging through sales enablement, market activation, and post-launch performance measurement.
• Experience building positioning and messaging for complex software products sold to enterprise buyers with multi-stakeholder buying committees.
• Experience building and delivering enterprise sales enablement assets — pitch decks, battlecards, talk tracks, objection handling guides — that are actually adopted and used by sales teams.
• Demonstrated ability to work cross-functionally across product, sales, and field marketing to align multiple teams behind a single launch plan and hold the timeline.
• Comfortable operating in a globally distributed, fast-paced environment where priorities shift and decisions need to be made with incomplete information.

Preferred

• Strong product marketing instincts — able to develop clear, differentiated positioning for complex software products and translate it into messaging that resonates with enterprise buyers.
• Structured thinker and hands-on executor — able to develop a launch framework and then do the work required to bring it to life, without waiting for others to fill the gaps.
• Strong cross-functional collaborator — experienced working alongside product management, sales leadership, and field marketing, with the credibility to align stakeholders and hold a launch timeline under pressure.
• Outcome-oriented and metrics-driven — focused on pipeline contribution, sales adoption, and customer activation, not just asset production.
• Proactive communicator — able to manage up and across, keep stakeholders aligned through a complex launch, and flag risks early rather than late.
• Curious and commercially minded — genuinely interested in understanding how enterprise retailers run their businesses, what drives their buying decisions, and how Cyncly products create measurable value for them.

Benefits

• We are a dynamic and innovative company that still holds onto our founding ethos of collaboration, openness and commitment to excellence. We have big ambitions and are moving fast to reach them through our biggest asset – our people.
• We also believe in a flexible and autonomous working environment, focused on the continual growth of our employees.
• Diversity of experience and skills combined with passion is a key to innovation and brilliance, so we encourage candidates from all backgrounds to apply to our roles.

Compensation

• The expected salary range is $100,000 - $120,000 USD, depending on location, experience, and qualifications.
• This role may also be eligible for additional compensation such as bonuses, commissions, as well as a comprehensive benefits package.