Product Marketing Manager, INR

Responsibilities

• This role is responsible for driving the commercial success of a defined product portfolio by owning marketing strategy and execution end-to-end. The individual will act as the connective tissue across Sales, R&D, and Commercial teams—translating market insights into actionable strategies that accelerate growth.
• Success in this role requires strong business curiosity, proactive ownership, and the ability to lead cross-functional initiatives with minimal oversight.
• Lead end-to-end ownership of product marketing initiatives—from insight generation through content development, execution and performance tracking
• Analyze market dynamics, customer needs, and competitive landscape to develop actionable growth strategies
• Develop and continuously refine 3–5 year strategic plans aligned to business and revenue goals
• Conduct portfolio-level assessments (e.g., SWOT, segmentation, opportunity sizing) to inform prioritization
• Synthesize voice of customer, KOL input, and market research into clear recommendations
• Influence product roadmap decisions by partnering closely with R&D and upstream marketing
• Identify unmet needs and proactively propose solutions
• Serve as the commercial lead and primary point of connection across Sales, R&D, Regulatory, and Commercial Operations

Requirements

• Bachelor’s degree in business, life science, engineering or related technical field or an equivalent combination of education and work experience
• 8 years of experience in commercial and marketing
• Has established a successful track record of innovative marketing/business development successes in a variety of market situations.
• Strong people leadership skills with proven track of developing others
• Proven ability to develop and execute complex strategic business plans
• Familiarity with primary and secondary market research and data analysis
• Experience in managing KOLs and KOL programs
• Demonstrated cross-functional leadership and collaboration skills
• Experience and proficiency with P&L / budget management
• Strong written and verbal communication skills

Preferred

• Marketing experience in the medical device industry
• Demonstrated career progression with increasing levels of responsibility, reflecting a proactive mindset, intellectual curiosity, and a consistent desire to take on new challenges and expand impact
• Experience working in a matrixed organization, preferably Fortune 500 companies
• Experience managing external agencies to deliver on time and budget commitment
• Experience in training or medical education