Product Marketing Manager II at Impact.com | New York City, NY | $110K/yr – $130K/yr

Impact.com

Product Marketing Manager II

New York City, NY (Hybrid)

$110K/yr – $130K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the go-to-market messaging and cross-functional launch discipline for a defined product area, turning customer insights into differentiated positioning, launch plans, and adoption engines that align product, sales, and marketing.

Voice-of-Customer programs: translate interview and beta findings into messaging and strategy.
Adoption and enablement: design scalable adoption motions across the customer journey and support sales with aligned assets.
Roadmap influence and competitive edge: surface unmet needs, market trends, and competitive positioning to guide product and GTM plans.

Job Description

Owns positioning and messaging for a defined product area or buying center, serving as the go-to subject matter expert across Sales, Product, and Marketing.
Leads end-to-end product launches, managing cross-functional execution, stakeholder alignment, and timelines — with the autonomy to adjust course based on data.
Designs and runs Voice of Customer programs (interviews, Alpha/Beta, multi-method research) and translates findings into actionable product and marketing strategy.
Drives adoption strategy for a product area, building scalable motions and diagnosing and resolving adoption blockers across the customer journey.
Influences the product roadmap by surfacing unmet customer needs, new use cases, and emerging market trends through ongoing research and customer engagement.
Maintains deep competitive expertise; develops and updates competitive positioning and trains the field on how to win against key rivals.
Ensures messaging alignment across campaigns, launches, and sales enablement materials for a consistent market narrative.
Collaborates with Product Management, Sales, and Customer Success to capture insights during Alpha and Beta phases and close the loop on customer feedback.
Contributes to Pricing & Packaging recommendations using market research and customer value data.
Leads cross-functional projects with minimal supervision, managing priorities and stakeholders across a matrixed organization.

Impact.com

3.9 Glassdoor

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

Founded in 2008

Santa Barbara, California, USA

3.3K employees (508 in marketing)

impact.com

69% recommend to a friend

80% CEO approval