Product Marketing Manager at HIDDEN LEVEL INC | Syracuse, NY | $122K/yr – $155K/yr

HIDDEN LEVEL INC

Product Marketing Manager

Syracuse, NY (Remote)

$122K/yr – $155K/yrSenior Level8+ years expFull time

Posted 1 month ago

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Job Summary

Own the defense tech go-to-market narrative and cross-functional execution, from launch to market expansion, with a tight lens on segmentation, buyer personas, and analyst/partner engagement.

GTM ownership: plan and drive launches, coordinate with product, sales, and engineering across defense and government markets.
Audience and messaging: develop segmentation, personas, and defense-focused value propositions and messaging.
Insights and partnerships: lead competitive analysis, analyst relations, and strategic alliances to inform roadmap and market positioning.

Job Description

Responsibilities

Plan and execute GTM strategies for product launches and market expansion initiatives.
Coordinate across cross-functional teams to ensure successful execution of GTM plans.
Develop market segmentation frameworks, buyer personas, and priority use cases across defense, federal, allied, and commercial markets.
Conduct market research to understand customer needs, mission requirements, market trends, and competitive landscape.
Gather, synthesize, and prioritize customer, partner, and market feedback to inform product and solution strategy, roadmap decisions, and business priorities.
Conduct thorough competitive analysis to understand the market landscape and identify differentiation opportunities.
Monitor analyst coverage, industry assessments, and market reports to provide insights and recommendations to inform product development and marketing strategies.
Develop and maintain strong product positioning and messaging that clearly communicates Hidden Level's value proposition for defense audiences.
Create solution-oriented editorial and technical content that translates complex RF sensing, passive radar, and airspace awareness capabilities into mission-relevant value propositions and operational outcomes.
Develop market narratives and thought leadership content that support analyst engagement, category creation, and industry positioning.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Engineering, Physics, or a related technical field.
A minimum of 8 years of proven experience in leading and managing comprehensive product marketing strategies for technology companies.
Strong understanding of product positioning, messaging, market segmentation, competitive analysis, analyst relations, and go-to-market strategy.
Prior experience in Defense Tech sector or related U.S. Department of Defense entity.

Preferred

Familiarity with RF sensing, passive radar, electromagnetic spectrum operations, counter-UAS technologies, or related defense sensing technologies.
Experience managing product marketing efforts in a remote environment.

Benefits

health insurance
paid parental leave
flexible time off
401(k) with employer contributions
life insurance
disability insurance
potential stock options

HIDDEN LEVEL INC

4.0 Glassdoor

Hidden Level delivers the most advanced airspace monitoring capabilities on the planet, spotting threats further, faster, and in stealth forms. Using cutting-edge passive radar and RF direction-finding, our systems provide real-time detection and tracking of aerial threats—from low-flying drones to high-altitude aircraft—without emitting signals or compromising privacy, ensuring operational awareness for mission-critical security.

Founded in 2018

Syracuse, New York, USA

137 employees (5 in marketing)

www.hiddenlevel.com

100% recommend to a friend