Responsibilities

• Positioning & Messaging: Develop differentiated positioning and messaging that clearly articulates the value of Verato’s Provider Identity Intelligence solutions.
• Go-to-Market Strategy: Lead go-to-market planning and execution for product launches and releases.
• Sales Enablement: Equip sales and customer-facing teams with compelling materials and training to articulate product value.
• Content & Thought Leadership: Develop high-impact content and establish Verato as a thought leader in provider identity and data intelligence.

Requirements

• 5+ years of experience in product marketing, preferably in healthcare technology, data, or SaaS.
• Experience working in or marketing to the healthcare ecosystem—especially provider data, directories, credentialing, or network management—is highly preferred.
• Strong ability to translate complex technical concepts into clear, compelling messaging.
• Proven track record of successful product launches and go-to-market execution.
• Experience partnering closely with sales and customer success teams on enablement and deal support.
• Excellent writing, storytelling, and communication skills.
• Analytical mindset with the ability to turn insights into actionable strategies.

Preferred

• Experience with identity resolution, MDM, or data quality solutions is a plus.
• Familiarity with product marketing frameworks (e.g., Pragmatic Institute) is a plus.

Benefits