Product Marketing Manager at Happen Bank | San Francisco, CA | $135K/yr – $159K/yr

Product Marketing Manager

San Francisco, CA (Hybrid)

$135K/yr – $159K/yrMid Level4+ years expFull time

Posted 3 months ago

Job Summary

Own product marketing strategy for consumer fintech with a customer-led approach, shaping positioning, GTM, and audience segments across acquisition, onboarding, and retention.

Product Marketing: Define messaging frameworks and enablement content that unify experiences.
Go-To-Market: Lead launches for new products, pricing changes, and experience enhancements with cross-functional partners.
Audience & Research: Translate customer insights and competitive intelligence into actionable recommendations for product and marketing.

Job Description

Responsibilities

Develop product positioning, messaging, value propositions, and segmentation strategies that support business growth and member engagement
Lead go-to-market planning and execution for new products, features, pricing updates, and experience enhancements
Partner with Product, Analytics, Research, Compliance, Legal, and Marketing teams to bring customer-informed strategies to market
Translate customer insights, market trends, and competitive intelligence into actionable recommendations that influence product and marketing decisions
Define and evolve audience segments to improve acquisition, onboarding, adoption, retention, and repeat usage
Create messaging frameworks, launch materials, creative briefs, and enablement content that support consistent customer experiences
Measure performance, evaluate experiments, and identify opportunities to improve business outcomes through data-driven decision making
Identify opportunities to improve workflows and marketing effectiveness, including responsible use of AI to accelerate analysis, content development, and campaign execution

Happen Bank

We started as LendingClub. Twenty years later, we’re Happen Bank: a digital bank built for people who know that real life doesn't leave room for banking complexity. Five million members strong, we deliver award-winning products that help people keep more of what they earn, earn more on what they save, and take real steps toward achieving their goals. Progress isn’t incidental to what we do. It’s the whole point. We relentlessly pursue banking innovation that turns intention into action, action into momentum, and momentum into meaningful progress — for our members and every person on our team.

San Francisco, California, USA

160 employees (6 in marketing)

www.happen.com