Product Marketing Manager (Growth)

Responsibilities

• Own go-to-market strategies for free trial, onboarding, and product activation, from initial website messaging through a Pro's first completed job
• Develop compelling product messaging and positioning that communicates value, differentiates our offerings, and drives product adoption
• Plan, execute, and analyze A/B tests across onboarding flows, paywalls, and in-app experiences to identify opportunities and scale successful approaches
• Guide how and when new features are introduced within the product through in-app guides, surveys, banners, and checklists, establishing best practices for cross-functional teams
• Lead change management and communication strategies for platform-wide updates, including navigation changes and mobile redesigns, to support seamless adoption
• Partner with Product, Lifecycle Marketing, and Growth teams to align go-to-market initiatives, onboarding experiments, and product messaging with customer needs
• Analyze funnel performance, cohort data, and customer behavior to identify friction points and recommend improvements to activation and adoption
• Conduct customer research with new Pros and those who churn early to uncover insights that inform messaging, product experiences, and roadmap recommendations
• Monitor and report on the effectiveness of product marketing initiatives, using performance data and customer feedback to refine strategies and improve business outcomes

Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience
• 5+ years of experience in SaaS product marketing or growth, including at least 2 years focused on self-serve or product-led growth motions such as free trials, onboarding, or in-product adoption
• Proven experience developing and executing go-to-market strategies, product messaging, and customer adoption initiatives
• Hands-on experience designing, executing, and analyzing in-product experiments, including A/B testing and performance measurement
• Proficiency in analyzing customer behavior, funnel performance, and cohort data using analytics tools (e.g., Amplitude, SQL, business intelligence tools)
• Strong understanding of customer segmentation, market research, and product-led growth strategies
• Experience writing clear, compelling product messaging and in-app content for non-technical audiences
• Demonstrated ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs
• Experience using in-app guidance or lifecycle marketing tools (e.g., Amplitude Guides, Pendo, Appcues, Iterable), preferred

Preferred

• Experience working in small and medium-sized business (SMB) or vertical SaaS environments, particularly in home services, construction, or field service, preferred
• Experience using in-app guidance or lifecycle marketing tools (e.g., Amplitude Guides, Pendo, Appcues, Iterable), preferred

Benefits

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from