Product Marketing Manager, Growth

San Francisco, CA (Hybrid)

$131K/yr – $181K/yrSenior Level4+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive cross-functional growth initiatives across acquisition, activation, onboarding, and early retention, turning data, funnel analyses, and experiments into scalable improvements.

  • Partner with Product, Engineering, Analytics, and Lifecycle teams to implement growth initiatives
  • Design, launch, and measure experiments across marketing, onboarding, and product experiences
  • Communicate results and recommendations to stakeholders to guide prioritization

Job Description

Responsibilities

  • Partner with Product, Engineering, Analytics, and Lifecycle teams to drive growth initiatives across acquisition, conversion, activation, and early retention.
  • Analyze funnel performance, customer behavior, and experiment results to identify opportunities that improve member growth and business outcomes.
  • Develop, launch, and measure experiments across marketing, onboarding, and product experiences, using data and insights to inform future optimization efforts.
  • Support quarterly planning by identifying growth opportunities, sizing potential impact, and contributing recommendations to the team roadmap.
  • Create and optimize messaging, offers, and member experiences across owned and paid channels to improve performance and engagement.
  • Partner with Lifecycle teams to deliver cohesive member journeys from acquisition through onboarding and early retention.
  • Communicate results, insights, and recommendations to stakeholders, helping teams make informed decisions and prioritize growth opportunities.

Requirements

  • 4–6+ years of experience in growth marketing, product marketing, performance marketing, lifecycle marketing, or a related role.
  • Experience developing and executing growth strategies, experiments, or campaigns that drove measurable improvements in acquisition, conversion, activation, retention, or engagement.
  • Strong product marketing fundamentals, including customer research, positioning, messaging, and go-to-market planning.
  • Experience partnering closely with Product, Engineering, Design, Analytics, and Lifecycle teams to launch and optimize member experiences.
  • Strong analytical skills and experience using data to identify opportunities, evaluate performance, and make recommendations.
  • Ability to translate customer insights and business objectives into compelling messaging, offers, and user experiences.
  • Strong communication and stakeholder management skills, with the ability to influence decisions and drive alignment across cross-functional teams.

Benefits

  • Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
  • In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute
  • Competitive salary based on experience
  • 401k match plus great medical, dental, vision, life, and disability benefits
  • Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
  • 1% of your time off to support local community organizations of your choice
  • Annual wellness stipend to use towards eligible wellness related expenses
  • Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
  • Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
  • In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!

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