Product Marketing Manager

San Francisco, CA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive product marketing for groundcover’s modern observability platform, turning complex cloud-native tech into compelling narratives that accelerate GTM and sales.

  • Own messaging, narratives, and content that resonate with developers, SREs, DevOps, and business buyers.
  • Must-have: 5+ years in product marketing or a related technical role.
  • Standout: Proven cross-functional impact—sales enablement, launches, and market research for cloud-native observability.

Job Description

Responsibilities

  • Create clear, differentiated narratives that resonate with both technical and business audiences.
  • Position groundcover as the modern alternative to legacy observability solutions.
  • Lead impactful product and feature launches.
  • Produce content - from blog posts to case studies - that engages developers, SREs, and DevOps teams.
  • Track market trends, competitors, and customer needs to guide GTM strategy.
  • Partner closely with sales, product, and marketing to ensure alignment and execution.

Requirements

  • 5+ years in product marketing, product management, or a related technical role.
  • Understanding of observability, DevOps, or cloud-native technologies.
  • Strong storytelling skills and the ability to make complex tech simple.
  • A strategic mindset with a bias for action.
  • Exceptional communication, presentation, and stakeholder management skills, with the ability to command a room, build empathy, and influence executives in fast-paced environments.
  • Curious, adaptable, collaborative and driven by a growth-oriented, positive approach.

Benefits

  • Competitive pay, equity, and full benefits.
groundcover logo

groundcover

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At groundcover, we’re redefining observability with a BYOC (Bring Your Own Cloud) model that gives you full data ownership, total visibility, and zero compromise. Get 10x more telemetry for a fraction of the cost, all securely managed inside your own cloud. From infrastructure to applications to LLMs, groundcover delivers full-stack observability—no code changes, no sampling, no surprises. Deployed in minutes, powered by eBPF, and built for scale, it’s observability that just works—private, predictable, and limitless.

Founded in 2021
Tel Aviv-Yafo, Tel Aviv District, ISR
89 employees (11 in marketing)
0% recommend to a friend

Traffic Signals

Monthly Visitors
142.7K
Monthly Google Ads Budget
$7.4K
Traffic Source Mix
Search
42.6%
Direct
45.5%
Referral
8.3%
Social
2.5%
Paid
1%

Headcount Trend

Current headcount: ~91

Marketing Team

Marketing Team Size
6 (7% of company)

Funding

Total Funding
$59.5M
Last Raise
$35M
Series B, 11 months ago

Funding History

  • Apr 2025
    Series B • $35M
  • Sep 2022
    Series A • $20M
  • Jan 2022
    Seed • $4.5M

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