Product Marketing Manager

New York City, NY (Hybrid)

$140K/yr – $160K/yrMid Level4+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own end-to-end product marketing for launches, site/LP optimization, and lifecycle campaigns, partnering with Product and Engineering to keep releases on track and building repeatable playbooks and metrics-driven roadmaps.

Own GTM launches, site optimization, and CRM/lifecycle programs
Collaborate with Product/Engineering on timing, scope, and cross-functional alignment
Define success metrics and prioritize the roadmap based on data

Job Description

Responsibilities

Own launch GTM end-to-end — positioning, messaging, launch plans, and cross-functional coordination for every major product and feature release
Own the LP / marketing site — page strategy, copy, conversion optimization, and ongoing iteration based on what's actually converting
Own CRM and lifecycle marketing — onboarding flows, activation nudges, retention and win-back sequences, and segmentation logic
Partner directly with Product and Engineering to build launch calendars and make sure marketing is never the reason a release slips or lands flat
Translate product capabilities into a narrative that resonates with someone who is stressed, confused, and looking for help — not a features list
Build repeatable playbooks for launches and lifecycle campaigns so quality doesn't depend on reinventing the process each time
Work with the Head of Marketing to align launch and lifecycle work with paid, organic, and partnership motions — same story, same moment, different channels
Define and track the metrics that matter for your surfaces — site conversion, activation rate, lifecycle engagement — and use them to prioritize your own roadmap

Requirements

4+ years in product marketing, with direct ownership of launches, site/LP performance, or lifecycle marketing at a consumer or B2B2C company
A track record of shipping launches that moved a real metric — not just a launch doc that looked good
Strong writing instincts — you can turn a complex product into a message a stressed, non-expert consumer immediately understands
Comfort owning a CRM/lifecycle tool (e.g. Customer.io ) hands-on
Experience working directly with Product and Engineering on launch timing and scope
Comfort operating with minimal process — you build the playbook as you go rather than waiting for one

Preferred

Background in healthcare, insurance, fintech, or other regulated consumer domains
Experience at a seed/Series A company where you were the first dedicated product marketing hire
Hands-on experience with landing page tools and basic conversion testing
Familiarity with AI-powered or agentic products and how to talk about them credibly

Granted

The U.S. healthcare system is incredibly complex and frustrating to navigate. It's impossible to know what your insurance will cover and how much care will cost. Bills and claims are confusing and unexpectedly high, and 40% of them contain errors or are incorrectly denied. Yet most people are left to figure it out on their own. We're using AI to make access to healthcare and insurance experts 500x more efficient and their services 10x better by turning into a product that can be connected to all your healthcare data, is instantaneous, and runs proactively in the background. As a result, we can go direct to consumers - you! - with a very affordable product and a free tier accessible to anyone. Granted works and advocates for you - not your employer, insurance, or healthcare providers. We'll help you throughout your entire family healthcare journey - no matter your insurance or life phase. We're in stealth mode with exceptional user satisfaction and are working hard to scale and make this available to anyone in the coming months. We're looking for hyper-talented and ambitious individuals looking to do the best work of their lives and help bring this to millions of Americans.

Founded in 2023

New York, New York, USA

25 employees (2 in marketing)

grantedhealth.com