Own platform level positioning and messaging with cross-functional GTM, from awareness through renewal, and use real buyer data to iterate quickly.

• Own go-to-market positioning and test against pipeline data across multiple audiences.
• Bridge Product, Demand Gen, Sales and CS to weave positioning into every funnel stage.
• Translate the same core story for different audiences while tracking funnel impact.

Responsibilities

• Own product and platform positioning, with a clear point of view on why the platform beats point solutions and beats doing nothing.
• Build messaging frameworks and persona-based narratives that hold up full-funnel, from awareness through renewal and expansion.
• Get fluent in Grace Hill's market fast and translate that into sharper positioning.
• Test positioning and messaging against real buyer and pipeline data, and revise quickly when it's not landing.
• Partner with Product, Demand Gen, Sales, and Customer Success to bring positioning into every stage of the funnel.
• Translate the same core story differently for different audiences.
• Build sales enablement teams actually use in live conversations, and pull field feedback on what's working.
• Act as the connective tissue between teams that don't naturally talk to each other.
• Drive GTM execution for launches and campaigns, from positioning through supporting assets.
• Direct the creation of core assets (solution briefs, decks, web copy, campaign messaging), owning whether it's right, not necessarily writing every word.
• Track how positioning and messaging perform through the funnel (engagement, pipeline velocity, win rates) and use that to prioritize what's next.
• Keep content and positioning current as the platform and packaging evolve.

Requirements

• 4+ years in product marketing at a B2B SaaS company, with real ownership of positioning and messaging, not primarily a content or campaign execution role
• Direct experience helping a company evolve from individual products to a platform narrative
• Full-funnel fluency: you've shaped positioning across awareness, consideration, conversion, and expansion
• Experience marketing into a niche or vertical market. Multifamily or real estate experience is a bonus, not a requirement
• Comfortable with data: you use it to make positioning calls and know when to kill or pivot a message
• Strong cross-functional operator who builds trust across teams and adjusts communication style by audience
• A real bias toward testing and iterating over getting it perfect on the first try
• Strong writing skills expected, but this isn't a content-first role
• Experience with tools like HubSpot, Asana, Google Workspace, or similar is a plus
• Bonus: Experience or familiarity with real estate, proptech, or learning & development tools

Preferred

• Experience or familiarity with real estate, proptech, or learning & development tools
• Multifamily or real estate experience is a bonus, not a requirement

Benefits

• Health, dental and vision insurance
• 401K
• PTO
• Life insurance
• Disability insurance
• And more