Product Marketing Manager at GovPilot | USA | $125K/yr – $150K/yr

GovPilot

Product Marketing Manager

USA (Remote)

$125K/yr – $150K/yrSenior LevelSalaried Ft

Posted 6 months ago

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Job Summary

GovPilot is seeking a product marketing lead to drive GTM for local government solutions and demand generation. Responsibilities cover messaging, sales enablement, and leadership, while requirements emphasize 5-7+ years in B2B SaaS. Nice-to-have items highlight local government marketing experience.

Job Description

Responsibilities

Product Marketing (50%)
Develop positioning and messaging for GovPilot's solutions that speak directly to local government pain points
Create sales enablement materials, including battlecards, one-pagers, success stories, and presentation decks
Build competitive intelligence frameworks and displacement strategies against key competitors
Lead go-to-market planning for new features and product launches
Partner with sales to understand objections and refine talk tracks
Develop buyer personas and journey maps specific to department heads, elected officials, and IT directors
Demand Generation (50%)
Plan and execute campaigns that generate qualified leads for the sales team
Own content strategy for inbound marketing including blog posts, success stories, webinars, and videos

Requirements

5-7+ years of product marketing experience, with at least 3 years in B2B SaaS
Proven track record of creating positioning and messaging that drives pipeline
Experience with demand generation campaigns and marketing automation platforms
Strong writing skills with the ability to explain technical concepts in plain language
Experience mentoring or managing junior marketing team members
Comfort working in a fast-paced environment where you'll wear multiple hats
Bachelor's degree in marketing, communications, business, or related field

Preferred

Experience in marketing to local government buyers
Familiarity with permitting and licensing or environmental health software
Understanding of municipal procurement processes and budget cycles
Experience with HubSpot, or similar CRM/marketing automation tools
Track record of successful competitive displacement campaigns

GovPilot

3.6 Glassdoor

GovPilot is a cloud-based management platform that enables local governments to digitally transform operations and deliver better outcomes for their communities. With more than 125 modules and a fully integrated, no-code architecture, GovPilot replaces paper-based processes with digital workflows that improve efficiency, transparency, and constituent satisfaction. Named a GovTech 100 company for eight consecutive years, Gov Pilot is trusted by nearly 200 local governments across 36 US states and 3 nations to modernize their operations. GovPilot allows local governments to operate at their full potential by standardizing, digitizing, and unifying more than 150 local government services. GovPilot serves as a repository of best-practices and is the Gold Standard in efficiency, productivity, and security for local governments.GovPilot's mission is to empower local governments to better serve their constituents and operate efficiently.

Founded in 2015

Manasquan, New Jersey, USA

37 employees

www.govpilot.com

66% recommend to a friend

64% CEO approval