Product Marketing Manager

Victor, NY (On-site)

$95K/yr – $142K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and drive product marketing from planning to launch across multiple markets, with pricing decisions and strong sales enablement that moves buyers from awareness to post sale.

  • Product & Market Strategy: shape strategic plans for each product, guide pricing, and contribute to sales forecasting.
  • Market Expansion & Channel Development: identify high potential markets, support international entry, and optimize lead gen and OEM opportunities.
  • Sales Enablement & Competitive Positioning: develop collateral, content, and tools; monitor competitors and help close deals.

Job Description

  • Product planning: strategic sales/marketing plans for each product that align to corporate goals.
  • Forecasting: contribute to sales forecasting activities for the responsible product lines.
  • Marketing lead in Business Development Teams and ability to lead projects as needed.
  • Direct target market activities: identify high potential markets, improve lead generation in existing channels, explore new channels and OEM opportunities.
  • Competitive tools: identify and develop tools for use in competitive situations.
  • International Market Research: identify high potential markets, market entry and penetration strategies, competitive research, and marketing plans.
  • Pricing: set prices or make price change recommendations.
  • Sales support tools: ensure marketing collateral, web content, and programs support sales.
  • Competitive position: assess and respond to competitor and market changes.
  • Travel with reps: observe, educate, evaluate, meet key clients, and assist in closing deals.
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Gorbel

Gorbel has 40 years experience providing overhead material handling solutions to customers in a wide range of industries and applications. Gorbel manufactures a comprehensive line of Crane Technology products, including enclosed track workstation bridge cranes, Cleveland Tramrail patented track cranes, I-beam jib cranes, gantries, and work station jib cranes. We also have an exciting line of Ergonomic Lifting products, featuring our G-Force® Intelligent Lifting Device, Easy Arm® Intelligent Lifting Arm, and G-Jib Intelligent Jib. In addition, we now offer Tether Track Rigid Rail Fall Arrest Anchor Systems. Our Shop Crane by Gorbel line of 1/2 and 1 ton Performance Lifting Systems for home garages and small auto racing/restoration shops. Gorbel cranes and lifting devices are used in a wide range of industries, including aerospace, automotive, chemicals, clean rooms, farm equipment, food & beverage, HVAC, injection molding, landfills, machine shops, metals, military, packaging, paper, pharmaceuticals, plastics, stone fabrication, textiles, and the windpower/wind turbine market.Gorbel is proud to provide high quality products and quick deliveries, backed by an experienced customer service department and supported by an international network of knowledgeable distributors.Our newest division, Gorbel Medical, takes our G-Force lifting technology that's been proven successful in the industrial sector and applies to the medical rehabilitation arena. Our new SafeGait 360 Balance and Mobility Trainer is an overhead, dynamic body-weight support system that enables therapists to perform one-on-one treatment using proven fall arrest technology to avert injury, while collecting meaningful patient performance outcomes through user-friendly software.

Founded in 1977
Victor, New York, USA
457 employees (12 in marketing)