Responsibilities

• Partner closely with the Director of Marketing to align product positioning, messaging, and go-to-market priorities with broader marketing strategy and revenue goals
• Support the Director of Marketing in developing scalable product narratives, frameworks, and enablement tools that empower Sales, Customer Success, and Marketing teams
• Develop and own product positioning, messaging, and value propositions across GOLFZON’s product portfolio
• Serve as the sole marketer for City Golf, owning end-to-end product marketing strategy, positioning, messaging, and go-to-market execution to build awareness, drive demand, and clearly differentiate the concept in the market.
• Translate product features and technical capabilities into customer-centric benefits and differentiated stories
• Partner with the Content Director to identify the best ways to promote GOLFZON products through brand ambassadors and content channels
• Lead go-to-market planning and execution for new products, feature releases, and upgrades
• Own key GTM components, including target personas, customer segmentation, pricing and packaging strategy, launch planning, and sales enablement assets
• Collaborate closely with Product Management, Engineering, Sales, and Customer Success to ensure aligned and successful launches
• Conduct market research and competitive analysis to inform positioning, pricing, and messaging decisions
• Analyze voice-of-customer data, win/loss insights, and field feedback to identify trends, gaps, and opportunities
• Turn insights into actionable recommendations for product roadmap, messaging refinement, and campaign strategy
• Help lead integrated marketing campaigns focused on product features, releases, and differentiators
• Develop and support sales enablement materials, including pitch decks, product overviews, and competitive battlecards
• Ensure consistent product storytelling across marketing, sales, and customer-facing channels