Responsibilities

• Owns product marketing for tastytrade's core, established trading lines for futures and options. Paired one-to-one with the Product Manager (PM) for each trading instrument as the single point of contact for go-to-market and comms on these lines. Focus is always-on adoption of the existing base plus go-to-market for ongoing feature releases that move the needle on usage.
• What You'll Do
• Run continuous, always-on adoption campaigns for futures and options — not one-time pushes
• Partner with your tagged PM on a rolling feature-release calendar and go-to-market plan for each (in-app, email/push, help content)
• Target underused, high-value features to move attach rate and adoption metrics
• Segment the active base to prioritize campaigns with the highest impact
• Report adoption KPIs regularly; use data to prioritize the next push
• Own messaging/positioning for futures and options as a single source of truth for Sales, Support, and Content

Requirements

• 4+ years in product marketing (fintech/trading preferred)
• Proven record moving adoption/attach-rate metrics
• Strong cross-functional partnership with Product
• Data-fluent; excellent written communication
• Deep familiarity with derivatives (options/futures) trading behavior strongly preferred

Preferred

• Deep familiarity with derivatives (options/futures) trading behavior strongly preferred
• 4+ years in product marketing (fintech/trading preferred)
• Proven record moving adoption/attach-rate metrics
• Strong cross-functional partnership with Product
• Data-fluent; excellent written communication

Benefits

• Performance Bonuses
• Stock Purchase Options
• Medical/Vision/Dental Benefits
• 401k Plan
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
• 10 Paid Sick Days
• Gym Membership Reimbursement
• Commuter Benefits
• Pet Insurance
• Wellness & Mental Health Programs