Product Marketing Manager

Atlanta, GA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive product messaging, sales enablement, and market research for a B2B SaaS portfolio.

  • Own messaging and enablement for core product lines
  • Must-have: 3–5 years in B2B SaaS marketing or sales enablement
  • Standout: Enterprise focus with experience in regulated or complex industries

Job Description

Responsibilities

  • Messaging and Positioning Support: Develop foundational product messaging and value propositions for key personas and segments.
  • Translate product features into clear, customer-focused language.
  • Maintain and update messaging documents and product sheets as our platform evolves.
  • Sales Enablement Materials: Create and manage core collateral: pitch decks, one-pagers, product briefs, battle cards, competitive snapshots, FAQs.
  • Work directly with sales reps to understand what is working and what gaps exist in the field.
  • Keep our sales asset library organized and up to date.
  • Competitive and Market Research: Conduct research on competitors’ messaging, pricing signals, product updates, and campaign activity.
  • Build simplified competitive comparison views and talking points the sales team can use.
  • Summarize insights from industry news, analyst mentions, and conferences.
  • Customer and Account-Based Insights: Interview customers and prospects to extract proof points, use cases, and unmet needs.

Requirements

  • 3–5 years in B2B SaaS marketing, product Marketing or sales enablement
  • Ideal: Enterprise focus, platform and multi-product experience in regulated or complex industries
  • Strong writer and communicator who can simplify technical topics
  • Experience conducting research and turning findings into insights
  • Hands-on, detail-oriented, and energized by execution

Preferred

  • Bonus: background in healthcare technology, pharmaceutical industry, clinical research.
  • Familiarity with AI tools for research and content creation (or willingness to learn quickly).

Benefits

  • Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.