Responsibilities

• Develop and maintain a comprehensive understanding of Fastfrate Group’s products, services, capabilities, geographic coverage, target markets, and competitive positioning.
• Serve as the primary Marketing owner for Shipping systems and Fastfrate websites.
• Clearly define each product or service including its target customers, customer needs, value proposition, key benefits, competitive differentiators, service capabilities, and supporting proof points.
• Develop and maintain product positioning and messaging frameworks that can be consistently used across Marketing and Sales.
• Identify opportunities to enhance, reposition, bundle, or expand existing products and services.
• Identify opportunities to combine capabilities from multiple Fastfrate Group companies into integrated customer solutions.
• Develop and maintain marketing product roadmaps for priority service categories.
• Support the development and commercialization of new products, services, technologies, and capabilities.
• Go-to-Market Strategy: Develop and execute go-to-market strategies for new and existing products and services.
• Define target markets, customer segments, industries, positioning, messaging, channels, and sales strategies.

Requirements

• 3–5+ years of experience in product marketing, product management, B2B marketing, sales enablement, business development, or a related role.
• Experience within transportation, logistics, supply chain, warehousing, freight forwarding, or a related B2B industry is strongly preferred.
• Demonstrated experience developing product positioning, value propositions, go-to-market strategies, and sales enablement programs.
• Strong understanding of B2B marketing and complex sales environments.
• Experience conducting customer, market, and competitive research.
• Strong commercial and analytical capabilities.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Experience working with WordPress, CRM and marketing technology platforms.
• Experience with digital marketing, content development, demand generation, and marketing analytics.
• Strong commercial and customer-focused mindset.

Benefits

• A competitive total-rewards package, including group benefits and a company-sponsored retirement savings plan
• Support for professional memberships, training, and certifications