Own the market narrative and GTM for Extu's platform by shaping messaging, competitive positioning, and launch readiness across product, sales, and analysts; drive adoption and revenue outcomes through customer insights and cross-functional collaboration.

• Partner closely with Product Management to influence roadmap priorities based on customer feedback, market trends, and competitive insights
• Act as the voice of the customer and market internally
• Conduct win/loss analysis, customer research, and buyer insight initiatives to refine positioning and go-to-market strategy
• Translate technical platform capabilities into compelling business outcomes and customer value narratives
• Support product adoption and lifecycle marketing initiatives across the customer journey
• Own and evolve Extu’s messaging architecture, ensuring consistency across enterprise buyers, partners, analysts, and internal stakeholders
• Define and advance Extu’s category narrative and platform positioning within the market
• Develop differentiated value propositions, buyer messaging frameworks, and persona-based positioning
• Lead competitive intelligence efforts, including battlecards, market analysis, and differentiation strategies
• Ensure positioning consistency across sales enablement, analyst relations, executive communications, PR, and product launches

• 5+ years of experience in B2B SaaS Product Marketing
• Proven experience owning positioning, messaging, and go-to-market strategy for software or technology platforms
• Experience partnering directly with Product Management and Sales teams
• Experience launching SaaS products or enterprise technology solutions
• Strong understanding of product commercialization, customer adoption, and buyer journeys
• Experience building sales enablement and competitive intelligence assets
• Exceptional communication, wr iting, and presentation skills
• Data-driven mindset with the ability to translate insights into action
• Comfortable operating in a fast-paced, high-growth environment
• Experience helping shape or define emerging technology categories

• Experience in enterprise SaaS, channel technology, MarTech , or partner ecosystem platforms
• Familiarity with pricing and packaging strategy
• Existing analyst or media relationships within relevant technology industries
• Salesforce or similar CRM experience

• Robust Health Coverage – Comprehensive and generously funded, because your well-being matters.
• Peace of Mind, On Us – Complimentary short-term disability and term life insurance, with options to boost coverage if you’d like.
• Time Off, Your Way – Our Flexible PTO Program empowers you to take the time you need, when you need it.
• Work Where It Works – Enjoy the balance of hybrid work schedules designed to flex with your life.
• Growth is Our Love Language – Every employee gets access to LinkedIn Learning, plus curated opportunities for courses, conferences, and certifications. We invest in your future because your growth is our growth.
• Give Back with Heart – One paid day each year to support the cause you care about most. We also proudly support local charities like Children’s Healthcare of Atlanta and Agape, with volunteer opportunities throughout the year.
• Celebrate the Wins – Our employee rewards and recognition program is second to none.
• Shine Bright – We honor Star Performers quarterly and roll out the red carpet for our annual Elite Performers.