Responsibilities

• In this role, you will develop a deep understanding of customer needs, buyer motivations, and real-world use cases for exposure management in cybersecurity.
• You will define and evolve clear positioning, messaging and value narratives that articulate how Tenable’s capabilities reduce risk, improve outcomes and deliver differentiated value for customers.
• You will help oversee the go-to-market lifecycle for exposure management capabilities, from uncovering and validating use cases, to leading product launches, to enabling demand generation and sales execution.
• This role also involves engaging practitioner and enterprise communities to drive product adoption and advocating for customer needs to shape Tenable’s solutions.
• Strategic Contribution - Serve as a technical expert leading thought leadership among partners, customers, events and in media engagements.
• Lead new product and solution launches, ensuring successful positioning and go-to-market execution.
• Contribute to product marketing strategy and messaging, maintaining technical accuracy and alignment with business goals.
• Provide actionable market insights, customer feedback, and competitive analysis to influence product roadmaps and go-to-market strategies.
• Content and Execution - Develop compelling outcome-driven demo use cases and sales plays aligned to buyer needs.
• Develop impactful marketing assets, including sales collateral, blog posts, website content, and thought leadership materials.
• Partner with performance marketing teams to create and execute campaigns that drive awareness, engagement, and measurable growth.
• Community and Collaboration - Engage practitioner and enterprise communities through social channels, in-product communications, and events to foster advocacy and adoption.
• Collaborate with product management, sales, and enablement teams to ensure message consistency and effective go-to-market alignment.
• Contribute to analyst and public relations efforts to amplify Tenable’s leadership and innovation in exposure management.
• Develop and deliver partner and sales enablement programs, including training, tools, and resources that enhance customer success.

Requirements

• Bachelor’s degree or equivalent work experience.
• 5+ years of high-tech product marketing or similar experience.
• Strong technical understanding of cybersecurity markets and technologies and innovations in these markets, with the ability to translate technical concepts into compelling marketing content.
• Proven experience leading product launches and contributing to messaging strategies that drive measurable results.
• Demonstrated experience driving adoption and demand for new or emerging capabilities.
• Excellent communication skills, with the ability to craft messages for both technical and executive audiences.
• Demonstrated ability to collaborate effectively with globally distributed teams.
• A proactive mindset with excellent organizational skills and attention to detail.
• Ability to thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is high.
• Your inherent drive and self-starter attitude motivate you to achieve dramatic success.
• Ability to travel domestically up to 10% as required.
• Able to work in a hybrid/on-site capacity at our headquarters in Columbia MD or Boston MA.
• May perform other duties and responsibilities that management may deem necessary from time to time.
• Applicants must be authorized to work for any employer in the U.S. without sponsorship.
• We are unable to provide sponsorship for work visas of any kind at the time of hire, or at any point during employment.

Preferred

• Experience supporting analyst relations and public relations programs.

Benefits

• medical, dental, vision, disability and life insurance; 401(k) retirement savings with company match; an employee stock purchase plan; an employee referral program; flexible spending accounts; an Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; and community programs.