Product Marketing Manager - Engineering Software at Revalize | Reston, VA

Revalize

Product Marketing Manager - Engineering Software

Reston, VA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for CAD and simulation software, turning complex tech into clear customer value across self-serve and transactional GTM.

Own end-to-end GTM and messaging across channels.
Must-have: 3-5+ years in B2B software product marketing with transactional or self-serve experience.
Standout: Ability to translate technical features into compelling value and lead cross-functional alignment.

Job Description

Responsibilities

Own positioning, value propositions, and messaging for CAD and simulation products across web, e-commerce, and digital channels.
Translate technical capabilities into clear, outcome-driven messaging that resonates with engineers and technical users.
Develop persona-based messaging for different stages of the self-serve buyer journey, from discovery to purchase to expansion.
Ensure consistent messaging across marketing campaigns, product experiences, and customer touchpoints.
Own the end-to-end go-to-market strategy from planning through execution, aligning teams, driving delivery, and ensuring successful launches.
Drive go-to-market strategies optimized for transactional sales motions, including online trials, subscriptions, and direct purchase.
Partner with Product, Marketing, Sales, and Customer Success to optimize pricing, packaging, promotions, and conversion rates.
Support product launches and feature releases with clear digital storytelling, in-product messaging, and conversion-focused assets.
Analyze funnel performance and customer behavior to identify opportunities to improve acquisition, activation, and retention.
Conduct market, customer, and competitive research focused on engineering software buyers and evolving purchasing behaviors.

Requirements

3-5+ years of experience in product marketing for B2B or prosumer software, ideally in engineering, CAD, simulation, or technical tools.
Proven experience supporting transactional or self-serve sales models, including e-commerce or product-led growth motions.
Strong understanding of digital buying journeys, pricing and packaging, and conversion optimization.
Ability to translate complex technical functionality into simple, compelling customer value.
Experience using data and analytics to inform messaging, GTM decisions, and performance measurement.
Comfortable operating in fast-paced, high-volume product environments with frequent releases.

Preferred

Experience marketing CAD, simulation, or engineering productivity software.
Familiarity with subscription models, freemium strategies, or usage-based pricing.
Exposure to in-product messaging, onboarding, and lifecycle marketing.
Experience partnering with Sales and Customer Success teams in transactional environments.
Strong collaboration and communication skills with both technical and non-technical stakeholders.

Benefits

All fulltime (30+ hours) employees are eligible for PTO, Sick and Parental Leave; Medical, Dental, and Vision Insurance; 401(k) Plan; Health Savings Account; Life Insurance; Employee Assistance Program.

Revalize

At Revalize we empower manufacturing businesses to better design, model, develop and sell – driving greater outcomes across the entire value chain.No matter how volatile the landscape, Revalize provides a more efficient route from idea to cash. Our best-in-class CAD, PLM, and CPQ solutions – underpinned by a global support team – give you a single partner for increasing speed-to-market, reducing cost, and streamlining complexity.Wherever your business journey starts, greater outcomes start with Revalize.

Founded in 2021

Jacksonville, Florida, USA

386 employees (41 in marketing)

www.revalizesoftware.com