Responsibilities

• Develop domain messaging and narrative
• Create and maintain messaging and positioning for assigned domains and solutions
• Apply established message hierarchies and portfolio “anchors” to ensure consistency
• Support refinement of value propositions and differentiation using customer and market insights
• Support GTM prioritization and governance
• Participate in GTM tiering discussions and help document decisions and outcomes
• Support readiness gates by ensuring required messaging, proof, and enablement inputs are delivered
• Maintain clear GTM documentation to support alignment across teams
• Execute domain go-to-market plans
• Author domain GTM briefs outlining target audiences, messaging, proof points, plays, and success metrics
• Partner with Brand, Demand/ABM, and Growth teams to support campaigns and GTM programs
• Help ensure consistent execution of GTM plans across channels
• Translate technology and science into customer value
• Translate technical, digital, and scientific capabilities into clear, customer-friendly messaging
• Support development of proof assets such as case studies, use cases, and outcome stories
• Ensure claims are accurate, credible, and usable by Sales teams
• Support sales enablement
• Create and update sales enablement assets including presentations, one-pagers, talk tracks, FAQs, and battlecards
• Incorporate feedback from Sales to improve messaging and usability over time

Requirements

• 8–10 years of experience in Product Marketing, Solutions Marketing, or Go-To-Market roles
• Experience working with enterprise or B2B technology products
• Digital technology experience preferred
• Oil & gas, energy, industrial, or adjacent technical industry experience preferred
• Exposure to or experience supporting Account-Based Marketing (ABM) initiatives
• Comfortable working in cross-functional, matrixed environments
• Solid understanding of positioning and messaging frameworks
• Strong writing and storytelling skills
• Ability to simplify complex technical concepts for customer audiences
• Organized, detail-oriented, and comfortable working with GTM processes and governance
• Strong collaboration and communication skills

Benefits

• World Class Benefits:
• At Halliburton, we\'re committed to providing you and your family with a comprehensive and affordable benefits package - which means we offer support for your physical, emotional, financial and parental needs, both now and in the future.
• When you join our team, you\'ll have access to a wide range of resources designed to help you thrive at work and at home.
• By clicking here, you can review a summary of the benefits available once you join.