Responsibilities

• Own how the market understands, evaluates, and buys the DemandTec platform; build positioning, sales enablement, and go-to-market infrastructure
• Own market story for Revenue Optimization and Trade Intelligence suites; shape category definition and communication
• Build messaging that earns credibility with retail and CPG decision-makers and create sales tools used in the field
• Lead Foundation workstream: create demo videos, a full suite-level and module-level sales kit, and an ROI calculator for both suites
• Develop platform-level positioning and messaging; create segment-specific value propositions for enterprise retail, mid-market retail, and CPG audiences
• Translate platform capabilities into business outcomes; ensure consistent messaging across campaigns, website, events, and sales materials; refine based on feedback
• Partner with Product leadership on quarterly release planning and GTM strategy for new capabilities; lead launch packages; drive cross-functional alignment
• Build and maintain core sales toolkit: pitch decks, briefs, competitive battlecards, demo narratives, and objection-handling guides
• Lead win/loss analysis; translate findings into actionable messaging and enablement updates; maintain ICPs with Sales and GTM leadership
• Develop product narratives and evidence packages for analyst briefings; support analyst engagement program

Requirements

• 4 to 6 years of experience in product marketing with a focus on B2B SaaS or enterprise technology
• Demonstrated ability to own positioning and messaging for complex, multi-module products across multiple buyer segments
• Proven track record developing sales enablement materials that field teams actively use
• Experience leading go-to-market planning and execution for product launches in a quarterly release environment
• Strong analytical mindset: comfortable with win/loss data, market research, and competitive analysis
• Exceptional writing and communication skills: able to distill technical complexity into clear, defensible business value
• Ability to operate strategically and execute hands-on across a range of deliverables simultaneously

Preferred

• Experience marketing to enterprise buyers in retail, consumer goods, supply chain, or adjacent industries
• Background supporting analyst relations programs with Gartner, Forrester, IDC, or similar
• Familiarity with enterprise sales motions and complex, multi-stakeholder buying processes
• Experience building a product marketing function or practice area from an early stage

Benefits

• Health, dental, and vision insurance
• 401(k)
• paid time off
• professional development support