Responsibilities

• Own end-to-end positioning and messaging for Irth’s Damage Prevention portfolio, including Utilisphere, Exactix, and 811spotter
• Translate 811 regulations, workflows, and compliance requirements into clear customer-centric value propositions
• Identify and document personas, use cases, and buyer journeys for utilities, operators, and contractor audiences
• Maintain competitive intelligence on 811 software, risk modeling, and damage prevention ecosystems
• Partner with Product and Sales on pricing and packaging strategy
• Lead GTM planning for product launches, enhancements, and integrations within the Damage Prevention portfolio
• Partner with event coordinators, sales leaders, product managers, and customer champions to define the Damage Prevention event strategy, positioning, and messaging for all industry events, including CGA, regional One Call events, and customer forums
• Partner with Product Management to influence roadmap priorities based on market insights and customer feedback
• Create high-impact sales enablement materials: pitch decks, battlecards, solution briefs, case studies, ROI frameworks, and demos
• Support strategic deals, executive briefings, and customer presentations when needed

Requirements

• 5+ years of experience in marketing, professional communications, or related industry-facing roles supporting utilities, operators, or critical infrastructure organizations
• Strong domain expertise in 811 / One Call operations, including experience working with utilities, operators, contractors, and/or One Call Centers
• Working knowledge of CGA best practices, PHMSA regulations, and state-level 811 requirements
• Exceptional written and verbal communication skills, with the ability to translate complex operational and regulatory topics into clear, compelling narratives
• Proven ability to work cross-functionally with Product, Sales, Customer Success, and Marketing teams
• Willingness and ability to travel up to ~20% to support customer events, sales efforts, and industry engagement
• Comfort operating in a high-growth, private-equity-backed environment, with evolving priorities and multiple stakeholders

Preferred

• Hands-on experience with Irth products, including Utilisphere, Exactix, and/or 811spotter
• Experience marketing software solutions for damage prevention, asset integrity, infrastructure risk, or compliance in a B2B SaaS environment
• Working knowledge of CRM platforms, social media scheduling tools, and modern B2B marketing systems (e.g., HubSpot), enabling effective collaboration with Sales and Marketing teams
• Experience supporting acquisitions, brand integrations, or multi-product SaaS portfolios