Product Marketing Manager, Consumer Health & Dietary Supplements at NutriXen | City of Industry, CA | $90K/yr – $135K/yr

NutriXen

Product Marketing Manager, Consumer Health & Dietary Supplements

City of Industry, CA (On-site)

$90K/yr – $135K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the product marketing storytelling for NutriXen's US launches, turning complex ingredients into consumer-facing value and guiding cross-functional launch readiness.

Own product messaging hierarchy across e-commerce, social, retail, and influencer channels.
Lead cross-functional planning with PMs, GTM, design, content, sales, and regulatory to deliver on-time, high-quality launch materials.
Track feedback and performance to refine messaging and optimize conversions post-launch.

Job Description

Develop product positioning and messaging strategy for new product launches in the U.S. market.
Partner closely with Product Managers and GTM teams during the product definition stage to understand target consumers, competitive landscape, product benefits, ingredient rationale, and channel needs.
Define target audience, key use cases, core selling points, differentiation strategy, and product story.
Build a structured messaging hierarchy, including core selling points, supporting claims, channel-specific messaging, and consumer-facing language.
Create complete product marketing plans, including consumer personas, communication strategy, launch narrative, content roadmap, and channel messaging plan.
Guide localized content strategy across e-commerce, social media, retail, KOL/influencer campaigns, paid media, and other relevant channels.
Translate technical product information, ingredient benefits, formulation logic, and scientific rationale into clear consumer-facing language.
Lead planning and delivery of launch materials, including but not limited to pitch decks, product messaging guides, e-commerce product detail pages, hero image copy, key visuals, TVC concepts, short-form video scripts, sales enablement materials, and POSM.
Work cross-functionally with design, content, product, GTM, sales, channel, regulatory, and external partners to ensure launch materials are delivered on time and at high quality.
Serve as the source of truth for product messaging and ensure accuracy and consistency across all touchpoints, including e-commerce listings, social media, campaigns, partner materials, events, and sales communications.