Senior Manager, Brand & Product Marketing
Javelin Venture Partners
San Francisco, CA (Remote)
$125K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
2 days ago
Product Marketing Manager, Consumer Health & Dietary Supplements
City of Industry, CA (On-site)
$90K/yr – $135K/yrMid Level5+ years expFull time
Posted 3 months ago
Job Summary
Own the product marketing storytelling for NutriXen's US launches, turning complex ingredients into consumer-facing value and guiding cross-functional launch readiness.
- Own product messaging hierarchy across e-commerce, social, retail, and influencer channels.
- Lead cross-functional planning with PMs, GTM, design, content, sales, and regulatory to deliver on-time, high-quality launch materials.
- Track feedback and performance to refine messaging and optimize conversions post-launch.
Job Description
- Develop product positioning and messaging strategy for new product launches in the U.S. market.
- Partner closely with Product Managers and GTM teams during the product definition stage to understand target consumers, competitive landscape, product benefits, ingredient rationale, and channel needs.
- Define target audience, key use cases, core selling points, differentiation strategy, and product story.
- Build a structured messaging hierarchy, including core selling points, supporting claims, channel-specific messaging, and consumer-facing language.
- Create complete product marketing plans, including consumer personas, communication strategy, launch narrative, content roadmap, and channel messaging plan.
- Guide localized content strategy across e-commerce, social media, retail, KOL/influencer campaigns, paid media, and other relevant channels.
- Translate technical product information, ingredient benefits, formulation logic, and scientific rationale into clear consumer-facing language.
- Lead planning and delivery of launch materials, including but not limited to pitch decks, product messaging guides, e-commerce product detail pages, hero image copy, key visuals, TVC concepts, short-form video scripts, sales enablement materials, and POSM.
- Work cross-functionally with design, content, product, GTM, sales, channel, regulatory, and external partners to ensure launch materials are delivered on time and at high quality.
- Serve as the source of truth for product messaging and ensure accuracy and consistency across all touchpoints, including e-commerce listings, social media, campaigns, partner materials, events, and sales communications.
NutriXen
NutriXen is a company based out of Wheeling, United States.
Wheeling, Illinois, USA
Salaries
Posted range
$90K/yr – $135K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
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Product Marketing Manager, Consumer Health & Dietary Supplements
NutriXen · City of Industry, CA · On-site
