Product Marketing Manager

USA (Hybrid)

$95K/yr - $120K/yr (Est.)Mid Level4+ years exp

Posted 9 days ago

Job Summary

Owns GTM strategy and cross-functional execution across markets, shaping product positioning and messaging while partnering with executives to drive value and reduce risk.

  • Leads end-to-end planning and prioritization
  • Defines market expansion and competitive landscape

Job Description

Responsibilities

  • Provides support to the cross-functional teams with the goal of successful GTM outcomes
  • Researches, analyzes, and documents findings • May coach and review the work of other team members
  • Designs, delivers, and executes marketing and communication strategies
  • Analyzes and assesses performance of marketing strategies and recommends improvements
  • Models new product plans and routes to market, while accounting for required resources and payback periods
  • Establishes relationships with executive leaders to present product functionalities
  • Drives the end-to-end planning processes and core priority settings
  • Works with executive leadership to drive outcomes, align with business owners and stakeholders, mitigate risk, and deliver value to internal and external customers
  • Drives evolution of the business through simplification and transformation activities
  • Develops and manages the positioning and messaging for product expansion strategies in new markets

Requirements

  • Bachelor’s degree in related field or equivalent business experience
  • 4+ years of relevant experience
  • Preferred: MBA or related master’s degree
  • Preferred: Product Marketing certification(s)

Preferred

  • MBA or related master’s degree
  • Product Marketing certification(s)
ConnectWise logo

ConnectWise

3.5 Glassdoor

Born out of a single software solution designed to help MSPs gain control of their help desk and billing, ConnectWise has grown into a robust platform of software built for technology solutions providers (TSPs) to run their entire as-a-service business. With products aiding in business management, remote monitoring and management, remote control and access, quote and proposal automation, and cybersecurity risk assessments, integrations with hundreds of key vendors, plus the largest and most engaged community in the industry, ConnectWise has built a platform for The IT Nation.Our company is powered by our connections, our colleagues and our community. And, we accept all kinds. Game-changers,innovators, culture-lovers - and the humankind.We invite discovery and debate. We recognize key moments as milestones. We see you and value you for your unique contributions.Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Founded in 1982
Tampa, Florida, USA
3.4K employees (72 in marketing)
68% recommend to a friend
75% CEO approval

Salaries

SalaryGuide estimate

$95K/yr – $120K/yr

Modelled from 51 comparable roles.

See all ConnectWise salaries

Marketing Team

Marketing Team Size
72 (2% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$585K
Last Raise
$585K
Seed, 7 years ago

Funding History

  • Jul 2019
    Seed • $585K

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$220.1K
Traffic Source Mix
Search
12%
Direct
31.6%
Referral
15.9%
Social
0.3%
Paid
1.2%

Headcount Trend

Current headcount: ~3.4K

Recent News

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Product Marketing Manager

ConnectWise · USA · Hybrid