Product Marketing Manager

Responsibilities

• Champion our products by defining and communicating a clear, differentiated value proposition.
• Design and execute go-to-market strategies that deliver successful launches and measurable growth.
• Dive deep into market research and competitor insights to inform smart, data-driven decisions.
• Collaborate with Product, Technology, UX, Marketing, Sales, and Finance to align on goals and strategy.
• Use customer feedback to optimize product experiences and ensure we exceed expectations.
• Track performance metrics to refine campaigns and maximize ROI.
• Stay ahead of industry trends and regulatory changes to keep us competitive and innovative.
• Share insights and recommendations with senior leadership to influence strategic direction.
• Drive continuous improvement and innovation to create products customers love.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
• 5+ years of experience in product marketing or related fields, ideally within financial services or banking.
• Proven ability to develop and execute go-to-market strategies that deliver measurable results.
• Strong background in market research, competitive analysis, and customer insights.
• Expertise in product positioning, messaging frameworks, and content marketing.
• Experience creating marketing collateral and enablement tools for sales teams.
• Exceptional communication and interpersonal skills to influence stakeholders and foster collaboration.
• Strong analytical skills to measure performance, optimize campaigns, and demonstrate ROI.
• Ability to lead cross-functional teams and manage stakeholder expectations effectively.
• Strategic mindset combined with hands-on execution skills to drive product launches and lifecycle management.

Benefits

• Paid parental leave , flexible working and a caring and inclusive culture.
• Health and wellbeing rewards that can be tailored to support you and your family, including medical, dental and vision.
• Invest in your future with 401k matching and tax-advantaged flexible spending plans, including healthcare, dependent care and commuter.
• Income protection. Our package includes short and long-term disability benefits, life insurance and supplemental life insurance.
• And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow. Our careers hub will help you find out more about our rewards and life at Computershare, visit computershare.com/careershub .
• Compensation. The typical base pay range for this role is $114K - $165K USD. This base pay range is specific to the New York location and may not be applicable to other locations.