Product Marketing Manager

Responsibilities

• Positioning and messaging
• Develop and refine Hipp Health's positioning, differentiation, and messaging.
• Understand how practice owners, executives, and department leaders evaluate software, and tailor our story to their priorities.
• Use customer conversations, sales feedback, and competitive research to identify compelling, credible reasons to choose Hipp.
• Translate product functionality into clear explanations of customer value, supported by evidence.
• Product launches and go-to-market strategy
• Shape product packaging that helps buyers understand our offerings and how they address their needs.
• Partner with Product, Sales, and Marketing to develop go-to-market plans for new products and changes to existing offerings.
• Turn positioning into clear website messaging, sales narratives, and customer-facing materials.
• Lead product launch planning and execution, including target audiences, positioning, messaging, required assets, internal readiness, and success measures.

Requirements

• 5+ years of product marketing experience, with demonstrated ownership of positioning, messaging, launches, and sales enablement.
• An understanding of enterprise buying processes and how to communicate with multiple stakeholders across a complex organization.
• Experience shaping product messaging, packaging, pricing, and go-to-market decisions.
• Strong writing, presentation, and visual storytelling skills, with examples of turning complex product capabilities into clear customer value.
• The curiosity to learn the product in depth and engage directly with customers.
• The ability to set priorities, work independently, and collaborate across Product, Engineering, Sales, and Marketing as the first dedicated product marketer.
• Proven experience working with AI tools to create efficiencies and expand your individual capacity.
• You do need to be a creative problem solver and communicator who can take an idea from customer insight to a clear, useful finished asset.

Preferred

• Bonus points
• Experience in healthcare SaaS, especially marketing practice-management technology to provider organizations.
• Experience marketing to behavioral health practices, including ABA, speech therapy, and occupational therapy.
• Experience marketing AI or agentic products.
• Experience with a platform that sells to both mid-market and enterprise buyers.

Benefits

• Benefits: 401(k) match, full health, dental, and vision insurance, unlimited PTO, two off-sites per year, FSA, HSA, short-term and long-term disability, and more.