Product Marketing Manager, Commerce

Boston, MA (Hybrid)

$103K/yr – $128K/yrMid Level4+ years expFull time

Posted 4 days ago

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Job Summary

Own GTM for core commerce domains from early product development to post-launch adoption, translating tech into value, enabling sales, and shaping customer-focused content across cross-functional teams.

  • Lead positioning and GTM for Search, Catalog Management, Pricing & Promotions.
  • Create assets and enablement for Sales; produce customer content; track adoption and impact.
  • Collaborate with Product, Engineering, Sales, Analyst Relations; measure success.

Job Description

Responsibilities

  • Lead positioning and GTM for core commerce domains (Search, Catalog Management, Pricing & Promotions) from early product development to post-launch adoption.
  • Translate Tech into Value: Bridge technical capabilities and business outcomes, tailoring stories that resonate with both B2C and B2B buyers across diverse industries.
  • Enable Sales & Drive Messaging: Create high-impact assets (pitch decks, talk tracks, enablement) that empower Sales to articulate domain value.
  • Build Customer & Market Content: Produce compelling case studies, webinars, and analyst materials, using market intelligence and competitive trends to refine messaging.
  • Partner Cross-Functionally: Collaborate directly with Product Leadership, Engineering, Sales, and Analyst Relations to ensure stories are grounded in real product capability.
  • Track Results: Define GTM success metrics and report on adoption, pipeline influence, and overall narrative impac
  • Own Domain Strategy: Lead positioning and GTM for core commerce domains (Search, Catalog Management, Pricing & Promotions) from early product development to post-launch adoption.
  • This is a hybrid role, with three days a week spent together in our Boston office.

Requirements

  • 4+ years of PMM experience in B2B/SaaS (ideally in commerce or complex multi-buyer tech).
  • Adaptable & Curious: Comfortable navigating B2C/B2B commerce contexts and fast-paced environments with shifting priorities.
  • Technical Translator: Proven track record of turning complex product details into clear value propositions for both technical and business audiences.
  • End-to-End Ownership: Experience leading positioning, cross-functional GTM strategies, and managing senior stakeholders.
  • AI & Workflow Aptitude: Proactive mindset using AI tools to optimize your workflow and stay ahead of emerging tech.
  • Sharp Communication: Excellent written, verbal, and presentation skills.

Preferred

  • - Prior experience with composable, modular, or platform-style products.
  • - Familiarity with commerce ecosystems (Search, PIM, Order Management, etc.).
  • - Experience briefing major industry analysts (Gartner, IDC, Forrester)

Benefits

  • 🩺 Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
  • 📚 Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
  • 🍼 Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition
  • 📈 Our equity participation program allows you to share in our success
  • For more information on our benefits, visit this page.
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commercetools

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commercetools is the leading enterprise commerce platform, helping global businesses increase revenue and performance across every channel. Our technology powers unified digital experiences that connect B2C, B2B, in-store, and AI-driven commerce at enterprise scale.We’re a hub-based company built on collaboration, learning, and shared success. Our teams work together across offices in Munich, Boston, London, Valencia, Singapore, and beyond to shape the future of commerce — and win together.Trusted by industry leaders including Audi, Danone, Eurail, NBCUniversal, Sephora, and Volkswagen Group, commercetools enables enterprises to innovate confidently, move faster, and deliver measurable impact in a market that never stands still.-------------------------------------------------------Privacy Policy: https://commercetools.com/privacyImprint: https://commercetools.com/imprint

Founded in 2010
Munich, Bavaria, DEU
635 employees (72 in marketing)
76% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
252K
Monthly Google Ads Budget
$83.5K
Traffic Source Mix
Search
40.6%
Direct
49.8%
Referral
7.2%
Social
1.3%
Paid
1%

Headcount Trend

Current headcount: ~635

Marketing Team

Marketing Team Size
53 (8% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$307.7M
Last Raise
$140M
Series C, 5 years ago

Funding History

  • Sep 2021
    Series C • $140M
  • May 2021
    Undisclosed
  • Oct 2019
    Series Unknown • $145M

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