Responsibilities

• Translate Avive's internal vision, positioning, and go-to-market strategy into partner-ready narratives, messaging, and enablement that channel and strategic partners can carry into their own markets and sales motions.
• Own how Avive's portfolio (Connect AED, REALConnect, and 4 Minute Community) is positioned through partners, adapting the core narrative to each partner's audience, buyer, and selling environment rather than forcing a one-size-fits-all message.
• Build co-branded partner enablement that helps partner reps sell faster: decks, one-pagers, battlecards, objection-handling guides, demo scripts, talk tracks, and sales training content.
• Equip partner sales and training teams with messaging that fits their buyers, not just ours. Understand the difference between, for example, a business owner focused on workplace preparedness and a public safety leader focused on community response, and frame Avive accordingly.
• Develop the competitive narrative for the partner context. Understand how buyers evaluate Stryker, Zoll, Cardiac Science, and connectivity products like AEDtrax, and arm partners with the clear, honest reasons Avive is the better choice.
• Operationalize the Proof Point Playbook for the channel. Turn Campaign Stories and Field Stories into extractable, deployable proof (operational scenarios, pull quotes, video cutdowns, and supporting data) that partners can use, filed and field-ready within two weeks of publication.
• Serve as the marketing point of connection between Avive and our partners' marketing and sales organizations, keeping messaging consistent and on-brand across every co-branded touchpoint.
• Support the internal direct team where partnership and direct motions intersect, partnering with core product marketing and Product so direct and channel messaging stay aligned as Avive scales across both.
• Collaborate with Product, Customer Success, and field GMMs so the partner-led customer journey reflects the same value and brand promise as Avive's direct motion.
• Track partner content and launch performance against pipeline goals (MQL, SQL, closed won), and tie every deliverable to the marketing North Star it serves.