Product Marketing Manager

New Jersey, USA (Hybrid)

$100K/yr – $130K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive platform marketing for a SaaS product, turning roadmaps into customer-focused value and cross-channel campaigns.

  • Must-have: 3-5 years of product marketing in SaaS with GTM enablement.
  • Standout: Cross-functional leadership shaping pipeline impact and multi-channel campaigns.

Job Description

Responsibilities

  • Own platform positioning, messaging, and differentiation—turning technical capabilities into customer-first value and outcomes.
  • Build narratives that resonate with our ICP and personas (e.g., operators, providers, payors, executives).
  • Bring creativity to how we express platform value across touchpoints: web, sales, lifecycle, launches, and campaigns.
  • Partner with Demand Gen and Integrated Marketing teams to plan and execute pipeline-driving campaigns tied to platform priorities and product moments.
  • Create campaign messaging frameworks, value pillars, and content themes that translate into integrated cross-channel execution.
  • Help define success metrics and continuously iterate based on performance, feedback from the field, and market signals.
  • Lead creation of GTM assets that accelerate deals: pitch decks, solution briefs, sales plays, competitive battlecards, talk tracks, and proof points.
  • Translate the product roadmap into cohesive external stories for launch messaging, announcements, and campaign-ready narratives.
  • Equip Sales, CS, and partners with the clarity and confidence to communicate "why platform, why now, why CentralReach."
  • Act as a strategic advisor to Product, Sales, CS, and Marketing to ensure alignment on priority initiatives.

Requirements

  • 3-5 years of product marketing experience in SaaS/technology (or adjacent), with a track record of launching, enabling GTM teams, and driving measurable impact.
  • Demonstrated ability to combine creativity and strategic thinking to build compelling stories and campaigns.
  • Strong problem-solving skills: you can take complex inputs (roadmaps, customer feedback, market shifts) and turn them into clear decisions and execution plans.
  • Proven experience building messaging around ICP/personas, use cases, and differentiation.
  • Experience partnering with Growth/Demand Gen to support pipeline creation through campaign planning and GTM execution.
  • Strong communicator and presenter—comfortable influencing across teams and speaking to internal and external audiences.
  • Highly organized, able to manage multiple concurrent initiatives, and thrives in a fast-growing environment.

Preferred

  • Experience in healthcare, medical, ABA/autism services, education, or care delivery markets.
  • Understanding of cross-channel engagement (email, lifecycle, in-app, and integrated campaigns).

Benefits

  • comprehensive health benefits
  • generous PTO
  • 401(k) matching
  • paid parental leave
  • hybrid work schedules
  • career development support
  • wellness programs
  • CR Cares™, our community engagement initiative
CentralReach logo

CentralReach

4.2 Glassdoor

CentralReach provides the leading Autism and IDD Care software and services platform to help children and adults diagnosed with autism and related intellectual and developmental disabilities - and those who serve them - unlock potential, achieve better outcomes, and live more independent lives.

Founded in 2010
Fort Lauderdale, Florida, USA
372 employees (28 in marketing)
84% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
4.1M
Monthly Google Ads Budget
$7.3K
Traffic Source Mix
Search
20.9%
Direct
75.6%
Referral
2.7%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~376

Marketing Team

Marketing Team Size
21 (6% of company)

Funding

Last Raise
Private Equity, 8 years ago

Funding History

  • Feb 2018
    Private Equity

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