Responsibilities

• Own platform positioning, messaging, and differentiation—turning technical capabilities into customer-first value and outcomes.
• Build narratives that resonate with our ICP and personas (e.g., operators, providers, payors, executives).
• Bring creativity to how we express platform value across touchpoints: web, sales, lifecycle, launches, and campaigns.
• Partner with Demand Gen and Integrated Marketing teams to plan and execute pipeline-driving campaigns tied to platform priorities and product moments.
• Create campaign messaging frameworks, value pillars, and content themes that translate into integrated cross-channel execution.
• Help define success metrics and continuously iterate based on performance, feedback from the field, and market signals.
• Lead creation of GTM assets that accelerate deals: pitch decks, solution briefs, sales plays, competitive battlecards, talk tracks, and proof points.
• Translate the product roadmap into cohesive external stories for launch messaging, announcements, and campaign-ready narratives.
• Equip Sales, CS, and partners with the clarity and confidence to communicate "why platform, why now, why CentralReach."
• Act as a strategic advisor to Product, Sales, CS, and Marketing to ensure alignment on priority initiatives.

Requirements

• 3-5 years of product marketing experience in SaaS/technology (or adjacent), with a track record of launching, enabling GTM teams, and driving measurable impact.
• Demonstrated ability to combine creativity and strategic thinking to build compelling stories and campaigns.
• Strong problem-solving skills: you can take complex inputs (roadmaps, customer feedback, market shifts) and turn them into clear decisions and execution plans.
• Proven experience building messaging around ICP/personas, use cases, and differentiation.
• Experience partnering with Growth/Demand Gen to support pipeline creation through campaign planning and GTM execution.
• Strong communicator and presenter—comfortable influencing across teams and speaking to internal and external audiences.
• Highly organized, able to manage multiple concurrent initiatives, and thrives in a fast-growing environment.

Preferred

• Experience in healthcare, medical, ABA/autism services, education, or care delivery markets.
• Understanding of cross-channel engagement (email, lifecycle, in-app, and integrated campaigns).

Benefits

• comprehensive health benefits
• generous PTO
• 401(k) matching
• paid parental leave
• hybrid work schedules
• career development support
• wellness programs
• CR Cares™, our community engagement initiative