Responsibilities

• Positioning and Messaging : Develop clear, concise, and differentiated messaging for our products and features that resonates with our various personas.
• Cross-functional Partnership : Partner with peers in Product and Sales to identify what materials are needed for upcoming launches and feature updates.
• Framework Development : Establish new templates and frameworks for how we communicate product value (e.g., creating the first "standard" sales deck or feature release email template).
• Launch Execution : Support the Go-To-Market (GTM) process by building out campaign assets for new products and features.
• Sales Enablement : Create and maintain the library of sales collateral, ensuring our sales team has the most up-to-date talk tracks and one-pagers.
• Website & Content Support : Update product pages on the website, create emails, and work with the senior content marketing manager to ensure our blog and social channels reflect the latest product value props.
• Competitive Analysis : Conduct regular research on competitors and provide the team with "battle cards" or summary reports on how we differentiate.
• Workstream Ownership : Take general direction from the Marketing Lead to execute product marketing initiatives from start to finish.
• Teamwork Makes the Dream Work : We are a small team and we are all expected to contribute across the company as needed. We’re helpful and lend our knowledge, skills, ability, and labor for the greater good.

Requirements

• Product Messaging : translating features into benefits.
• Sales Enablement : building presentations, one-pagers, and talk tracks.
• Campaign Execution : building out new campaigns that haven't been done before.
• Market Research : conducting competitive audits and customer interviews.
• Project Management : owning your workstream and those that impact it to move projects to completion.
• Hubspot & Webflow : creating and updating website pages, workflows, and campaigns.
• AI Prompt Engineering : using AI as a thought partner and to multiply the speed and quality of your research and output.

Benefits

• Healthcare : We offer company-sponsored health, dental and vision insurance for employees and dependents.
• Equity : We are a team of owners and we provide our team with generous equity grants.
• Time to Recharge : We offer unlimited paid time off. Unplug, recharge, and come back refreshed.
• Remote Friendly : We are a fully distributed team. We all work remotely. We offer a $1,000 stipend to equip you with a home office that is comfortable and personalized to your needs.
• Friday Reimbursed Lunch : Order lunch on Fridays, and we'll cover it!
• 401K : We offer a 3.5% match.