Product Marketing Manager

Blackboard

Product Marketing Manager - Business & Government

USA (Remote)

$96K/yr – $107K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and govern BizGov's market narrative and GTM execution, translating government buying dynamics into segment-specific messaging, enablement, and competitive differentiation.

Own segment positioning, messaging, and differentiated value for federal/state/local and corporate learning buyers; coordinate with PMM, Revenue Marketing, and Sales.
Build and maintain sales enablement assets, battle cards, and RFP language; run enablement sessions and tie content usage to win rate.
Synthesize intent data and buyer research to sharpen segment targeting and campaign plans.

Job Description

Own and govern BizGov's market narrative and GTM execution, translating government buying dynamics into segment-specific messaging, enablement, and competitive differentiation.

Own segment positioning, messaging, and differentiated value for federal/state/local and corporate learning buyers; coordinate with PMM, Revenue Marketing, and Sales.
Build and maintain sales enablement assets, battle cards, and RFP language; run enablement sessions and tie content usage to win rate.
Synthesize intent data and buyer research to sharpen segment targeting and campaign plans.

Blackboard

Blackboard delivers the digital environment for transformational teaching and learning. We serve thousands of institutions with the industry's most AI-advanced LMS, Ally for accessibility, and institutional effectiveness solutions that put educators and learners at the center. We're an education company that builds technology.

Founded in 1997

Washington, District of Columbia, USA

2.7K employees

www.blackboard.com