Responsibilities

• Translate complex technical solutions into compelling customer value propositions.
• Own the day-to-day execution of Engraving Solutions commercial launches, build high-impact sales enablement tools, optimize the enterprise buyer journey, and monitor competitor threats to maximize regional revenue and market share.
• Report directly to the General Manager for Direct Marking and act as the core engine converting corporate strategy into localized market velocity.
• Based in one of our offices including Pittsburgh (Cranberry Township), Atlanta (Duluth metro) or Milwaukee.
• Contribute to accelerating market-led growth across our multi-product, multi-industry portfolio in the North America region.
• Collaborate with Global Product Management, Operations, Sales, and Marketing to implement regional programs.
• Design and deliver channel training programs in partnership with channel marketing.
• Develop and maintain demand and pricing insights to support regional outcomes.

Requirements

• Market-Led Growth & KPIs: Execute data-driven regional commercial programs designed to accelerate pipeline velocity and capture local market share. Track and report on regional KPIs related to revenue, pipeline impact, and program ROI.
• Customer Advocacy: Partner with customer-facing teams to cultivate strong customer advocacy programs. Turn successful product deployments into case studies, video testimonials, and industry references.
• Launch Execution: Own the tactical execution of the end-to-end commercial launch framework. Coordinate cross-functionally to ensure readiness across product, operations, sales, channel, customer service, and technical support teams.
• Competitive Intelligence & Market Tracking: Continuously monitor and analyze regional competitor activities, products, and positioning to help formulate aggressive local counter-strategies. Track local industry standards, regulatory shifts, and compliance mandates to ensure product alignment.
• Channel Training & Sales Enablement: In partnership with channel marketing, design and deliver technical and commercial channel training programs. Author and distribute enablement tools to equip internal sales teams and channel partners with the resources to sell effectively.
• Optimizing the Buyer Experience: Partner with Sales, Marketing/Communication, and Customer Experience teams to map the enterprise purchasing journey. Identify and mitigate friction points from initial awareness through technical evaluation to post-purchase onboarding.
• Demand & Pricing Support: Partner with sales and operations to provide localized field insights that feed into accurate regional demand forecasts. Support the optimization of corporate pricing strategies for the best possible regional outcomes.
• Bachelor's degree in Business, Marketing, Engineering, or a related field. 4 to 6 years of progressive B2B product marketing experience. Experience working within an industrial distribution channel environment is highly preferred.
• Proven success as a self-motivated individual contributor who can execute complex initiatives independently while collaborating across a highly matrixed global footprint.
• Exceptional communication skills with a proven ability to synthesize complex, technical information into clear, concise customer and executive messaging.

Benefits

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Education reimbursement opportunities
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code