Responsibilities

• Develop and execute product marketing strategies aligned with organizational goals.
• Define and articulate unique value propositions for each product, tailored to specific customer segments (users, decision-makers, and influencers).
• Partner with GTM and Product teams to execute go-to-market strategies for new product launches, feature enhancements, and roadmap initiatives.
• Identify sector-specific use cases and pain points to effectively position our platforms.
• Create clear, sales- and marketing-ready content, including whitepapers, product briefs, FAQs, and feature guides.
• Collaborate with GTM, Demand Generation and Product teams to produce webinars, demos, and presentations highlighting product capabilities.
• Provide product-oriented materials to support the sales cycle, including customer presentations, one-pagers, and objection-handling documents.
• Equip GTM marketing and events teams with competitive positioning and tailored content to address market challenges.
• Conduct market research to identify trends, customer needs, and competitive dynamics.
• Gather customer feedback through surveys, interviews, and case studies to inform product marketing strategies.

Requirements

• Bachelor's degree or equivalent experience.
• 6+ years of technical product marketing experience, preferably in SaaS B2B solutions.
• Strong understanding of customer pain points, market composition, and competitive landscape.
• Proven experience in go-to-market strategies and product content development.
• Exceptional ability to translate technical details into customer-centric messaging.
• Strong interpersonal skills, fostering collaboration across sales, marketing, and product teams.

Preferred

• Advanced degree (MBA or related experience).
• Public speaking experience, including webinars, customer training, or industry conferences.
• Marketing experience in highly regulated industries (e.g., government affairs, lobbying, legal, tax, and accounting).
• Product marketing experience with SaaS, cloud, or enterprise software.
• Proficiency in marketing tools such as Salesforce, Marketo, and HubSpot.