Responsibilities

• Be BSG’s SME resource on the MDR market – maintain a deep understanding of our buyers, market and competitors.
• Continuously drive and perform primary and secondary research to inform our GTM strategy, including win/loss analysis, competitor research, analyst inquiries and sales, partner, customer and prospect meetings.
• Disseminate market knowledge across Bitdefender teams as appropriate.
• Collaborate with GTM leaders and peers to create data-driven GTM strategies, across segments, industries and geographies.
• Own definition and maintenance of our ICP and buying centre profiles; ensure they are adopted across sales and marketing activities.
• Advise on routes to market strategies.
• Advise on pricing and packaging.
• Create buyer-centric positioning and messaging. Create, own and maintain messaging documents for the BSG MDR portfolio.
• Own the buyer journey and ensure that up-to-date, relevant content exists to engage buyers at all stages of their journey.
• Be an SME advisor on current market trends that BSG can exploit. Drive priorities for compelling thought leadership activities aligned with BSG’s business/GTM goals.
• Collaborate with and advise the appropriate marketing teams to enable compelling TOFU activities and tactics.