Product Marketing Manager

Responsibilities

• Develop and execute product marketing strategies that support business growth, market adoption, and revenue goals
• Create clear, differentiated messaging and positioning for Biamp solutions across target audiences and vertical markets
• Partner closely with product management, sales, and marketing teams to bring new products and features to market successfully
• Lead and support go-to-market planning for product launches, campaigns, and portfolio initiatives
• Drive demand generation and lead generation efforts in collaboration with marketing, sales, product management and field teams
• Build sales enablement materials including presentations, battlecards, solution briefs, FAQs, and other training content
• Conduct market, customer, and competitive research to inform positioning, messaging, and campaign strategy
• Manage multiple initiatives effectively and make smart tradeoff decisions based on business priorities and timelines
• Support thought leadership content, customer stories, webinars, and other storytelling-driven marketing assets
• Measure and report on marketing effectiveness, campaign performance, and launch success, using insights to refine future efforts

Requirements

• 5+ years of product marketing experience in B2B hardware and software technology in the AV industry, sound masking, or voice communications
• Strong experience in go-to-market strategy, product positioning, and messaging development
• Demonstrated success supporting or driving demand generation and lead generation programs
• Excellent written and oral communication and presentation skills, with proven strength as a storyteller
• Strong prioritization and project management skills, with the ability to manage multiple initiatives in a fast-paced environment
• Experience working cross-functionally with product management, sales, and broader marketing teams
• Experience using AI tools in product marketing workflows to accelerate research, content creation, and reporting
• Advanced knowledge of Microsoft Office
• Bachelor’s in business or marketing or equivalent experience

Benefits

• Medical, Dental, and Vision
• 3 weeks annual PTO and 9 paid holidays
• 401(k) + matching
• Employer-paid base life insurance, short, and long-term disability
• Health savings accounts (with Biamp contribution) and flexible spending accounts
• Tuition reimbursement
• Charitable donation matching
• Discretionary company achievement bonus
• Referral bonuses